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Sales and Marketing Director

3 months ago


Port Elgin, Canada Summerside Hospitality Group Full time

As Sales Director, you’ll develop and set revenue sales and marketing strategies for our dual-branded Holiday Inn Express & Staybridge Suites Hotels. The two hotels are considered market leaders in the region. Responsibilities will require that plans are implemented, results are monitored, and sales goals are achieved. Regularly sell hotel rooms, meeting rooms, and food and beverage through direct client contacts.

Your day to day.
People

  • Foster a team-oriented environment, promoting open communication and a collaborative approach to problem-solving.
  • Support and participate in regular meetings with the rest of the hotel leadership team to align sales and marketing efforts with operational needs and goals.
  • Collaborate closely with the General Manager to develop and implement sales strategies that align with the hotel's overall goals.
  • Work in partnership with the Front Office Manager to ensure a seamless guest experience and maximize occupancy rates.
  • Coordinate marketing campaigns and promotional activities with input and feedback from the General Manager and Front Office Manager.
  • Assist in the creation and execution of revenue management strategies in collaboration with the General Manager and Front Office Manager.

Financial

  • Hit all personal sales goals and maximize profitability
  • Achieve budgeted revenues and personal sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans
  • Help prepare the departmental budget and financial plans including the hotel marketing plan
  • Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage, and banquet sales
  • Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share, and monitor performance to ensure actual sales meet or exceed established revenue plan

Guest Experience

  • Help guests - you’ll be happy to help if someone needs assistance with a request or complaint
  • Provide guests with information (example: loyalty programs, area attractions, restaurants, and facility information) to enhance guest experience
  • Work with the team during evening socials one night per week to gain leads and help create community within Staybridge suites
  • Develop and maintain relationships with key clients and outside contacts in order to produce group and/or convention business, to include room sales, food & beverage sales, and catering/banquet services
  • Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients

Responsible Business

  • Raise the awareness and reputation of your hotel and the brand locally
  • Identify improvements to marketing activities and overall hotel sales performance and work with other departments
  • Ad-hoc duties – unexpected moments when we have to pull together to get a task done

Accountability

This is the top sales and marketing job in a well-appointed dual-service hotel and may include meeting space and/or catering facilities. May manage professional level and administrative sales team members, as required.

What we need from you.

  • Bachelor’s degree / higher education qualification / equivalent in marketing or related field
  • Four years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team, or an equivalent combination of education and work experience. Preference will be given to candidates with IHG experience.
  • Must be willing to relocate to Port Elgin
  • Will need to travel internationally on a minimal basis

How do you delivery this?
We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It’s what connects every colleague in all IHG hotels.

Each IHG hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.

· True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests

· True Confidence : having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay

· True Listening : focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs

· True Responsiveness : is about providing guests with what they need, and doing so in a timely and caring manner

There’s so much more to the job than we can capture here. It’s simply about creating great experiences, doing the right thing and understanding people.

What we offer.

Competitive wages, benefit package, flexible work week & incentives

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives.

Summerside Hospitality is a locally owned business operating two IHG Hotels @ 1208 Goderich Street in Port Elgin, ON. Holiday Inn Express & Suites opened October 2020 (60 Keys) & Staybridge Suites opened October 2023 (73 Keys – All Suites).

The statements in this job description are intended to represent the key duties and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.

Job Type: Full-time

Pay: From $75,000.00 per year

Benefits:

  • Company events
  • Dental care
  • Extended health care
  • Life insurance
  • On-site gym
  • On-site parking
  • Vision care

Flexible Language Requirement:

  • French not required

Schedule:

  • Day shift
  • Evening shift
  • Monday to Friday
  • Morning shift
  • Night shift
  • Weekends as needed

Supplemental pay types:

  • Bonus pay

Education:

  • Bachelor's Degree (required)

Experience:

  • Marketing: 4 years (required)
  • Hotel: 4 years (required)

Work Location: In person

Application deadline: 2024-06-22
Expected start date: 2024-07-02

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