Senior Manager, Annual Giving

Senior Manager, Annual Giving

Status: Full-Time

Location: Canada – Remote/Hybrid

Cystic Fibrosis Canada is looking for our next Senior Manager, Annual Giving to help Canadians with cystic fibrosis (CF) live W/O Limits.

Imagine life, health and hope without limits . You can help us lengthen life-spans and improve lives. Ensure CF care and support is available. Increase access to critical medicines. Help everyone in Canada’s CF community live fully, beyond the limits of cystic fibrosis.

Are you ready to help Canadians live without limits ? Apply today and change lives tomorrow.

WHO ARE WE?

Cystic Fibrosis Canada has dramatically changed the cystic fibrosis story, advancing research and care that has more than doubled life expectancy. Since being founded by parents in 1960, Cystic Fibrosis Canada has grown into a leading organization with a central role engaging people living with cystic fibrosis, parents and caregivers, volunteers, researchers and healthcare professionals, government and donors, all working together to change lives through treatments, research, information and support. Despite remarkable progress, the fight is not yet done; there are still Canadians left behind. The organization’s goal is to keep pushing until all people with cystic fibrosis can experience a full, healthy life, without limits.

THE ROLE AND IMPACT:

Reporting to the Chief Development Officer, the Senior Manager of Annual Giving will be responsible for overseeing, developing and executing a comprehensive strategy for Cystic Fibrosis Canada’s annual giving program. The Senior Manager has direct responsibility for the annual giving portfolio including managing donor acquisition campaigns, increasing revenue and retention of annual, monthly and midlevel giving donors, integrating planned giving marketing into direct response programs, overseeing tribute/in memoriam donations, and other engagement programs to grow the donor base. The Senior Manager will also supervise and mentor the Annual Giving Coordinator, ensuring alignment with program goals and maximizing team efficiency. Collaboration with marketing and communications will be key to creating impactful campaigns and achieving revenue growth.

RESPONSIBILITIES AND OPPORTUNITIES FOR GROWTH:

Annual Giving Program Leadership:

• Develop, implement, and manage an innovative and efficient annual giving strategy and business plans for the annual giving portfolio nationwide with the objective of increasing donor retention and revenue.
• Oversee all direct response efforts for mail, email, digital, and telemarketing campaigns, including making decisions regarding specific campaign goals, target audience, key messaging, and expenditure.
• Collaborate with other fundraising program leads to ensure a seamless donor journey from acquisition to retention, with a focus on meaningful recognition and stewardship initiatives.
• Work closely with marketing and communications teams to design compelling campaigns that drive donor engagement and ensure messaging aligns with the organization's overall brand and mission.
• Select stories, and leverage storytelling, impact reports, and digital content to deepen donor relationships and encourage giving.
• Utilize donor and gift data to optimize segmentation to create targeted campaigns and messaging.
• Determine key metrics, monitor and evaluate campaign performance, donor engagement trends, and other metrics to refine strategies.
• Manage relationships with external vendors, including direct mail agencies and digital consultants, including vetting and providing feedback on creative materials to ensure consistency with brand and overarching communications strategy, and to ensure they resonate with the target audience
• Ensure the integration of the annual fundraising program, events, digital marketing, and broader communications program.
• Keep up to date with sector best practice and trends in annual giving and contribute knowledge and insights while working with other fundraising and communication leaders to develop multi-year fundraising plans.
• Works closely with the various departments (Finance, P&C, IT, Fundraising and Communications Directors and Executive team members) in order to foster cooperation and maximize revenue.

Budget Management and Forecasting:

• Define realistic and ambitious revenue targets based on historical performance, donor behaviour and organization’s needs.
• Develop and continuously track and evaluate the annual giving budget, including revenue and expenses.
• Monitor and forecast performance metrics to ensure revenue goals are met or exceeded.
• Provide regular financial updates to leadership, including analysis of variances and recommendations for adjustments.

Midlevel Giving Program Management:

• Develops national practices and processes to manage and grow the midlevel donor program, deploying one-to-some strategies to provide more personalized stewardship and cultivation strategies.
• Provide regular reporting and analysis of midlevel giving performance, including identification of prospective major donors from within the portfolio.

Integration of Planned Giving Marketing:

• Collaborate with the planned giving team to integrate messaging and strategies that deepen the commitment of annual and midlevel donors to build a legacy donor pipeline.

Other duties and responsibilities as assigned.

Staff Management Accountabilities

• Provides authentic leadership, support and direction in the development, alignment, and accomplishment of objectives through on-going performance feedback, recognition, and coaching.
• Provides a safe and healthy work environment for team members and relevant stakeholders. Ensure they work in compliance with The Occupational Health & Safety Act in applicable province of employment, its regulations, and the Foundation’s Health & Safety Policy.
• Contributes to workforce planning, including making recommendations to optimize the organizational structure for managing annual, monthly, and midlevel donors.

WHAT YOU BRING:

Required:

• 7+ years of experience in nonprofit fundraising and/or sales and marketing or other relevant environment, including 3+ years in annual giving, or direct response marketing.
• Experience in managing budgets and forecasting.
• Superior project management skills

1. Demonstrated initiative, resourcefulness, creativity and flexibility.

• Prior experience supervising staff or coordinating teams.
• Strong knowledge of CRM systems (e.g., Raiser’s Edge, Salesforce, etc.).
• High-proficiency in data analysis, financial forecasting, and performance tracking.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a collaborative environment.
• Post-secondary education in marketing, communications, business, non-profit management or related fields;
• Ability to build cooperative relationships with peers, share knowledge, learn from others, and contribute to put organizational goals ahead of individual achievements.

Preferred:

• Proven success in integrating planned giving marketing into annual giving strategies.
• Experience managing a midlevel donor program.
• A bachelor’s degree in business, marketing, nonprofit management, communications, or a related field.
• French language skills are an asset

WHAT WE OFFER:

• Collaborative, dynamic, and passionate work environment, with colleagues who are driven and motivated for this community.
• RRSP and Benefits programs
• A company culture rooted in empathy, accountability, collaboration, and innovation.
• Flexible working schedule
• Remote and hybrid work model offered

Please submit your resume and cover letter directly through LinkedIn

Cystic Fibrosis Canada thanks all applicants in advance. Only those candidates selected for an interview will be contacted.

Cystic Fibrosis Canada is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to culture, ethnicity, race, color, religion, beliefs, gender, gender identify or expression, sexual orientation, nation of origin, genetics, disability, age, or veteran status.

We will be happy to work with applicants requesting accommodation at all stages of the hiring process.

For additional information on our values (empathy, accountability, collaboration, and innovation), Cystic Fibrosis Canada and the courageous fight being waged against this disease, please visit