Director, Brand

2 weeks ago

Vancouver, Canada GardaWorld Full time

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Career Area: Operations and Administration

Location:

Montréal, Quebec, CA

Director, Brand

Based in Montreal - Ville St-Laurent

Reporting to the Senior Director, Global Communications

Overview: Are you a visionary brand leader who likes to build brands and develop the infrastructure, processes and tools to govern them? Do you have a proven track record in high-growth environments? The Director, Brand at GardaWorld plays a pivotal role in shaping and guiding the success of our brands. This position develops and refines brand identity, messaging, and experiences, ensuring consistent communication across all channels to resonate with our target audience and foster long-term loyalty. This role is also responsible for guiding and implementing the processes and tools to ensure strong brand operations and governance.

Key Responsibilities:

  • Lead Brand Evolution Projects: Spearhead the conceptualization and development of brand evolution projects, new business or product launches, and employer branding initiatives.
  • Brand Stewardship: Act as the steward of all GardaWorld brands, overseeing the development, update, and expansion of brand elements to accommodate growth and change.
  • Brand Positioning & Design: Oversee the development and application of brand positioning, planning framework, architecture, and design system, ensuring uniformity across all channels.
  • Brand Ambassador: Serve as a brand ambassador, gatekeeper, and influencer to business leaders within the company by aligning brand activities with business objectives.
  • Quality Control: Proactively identify challenges and threats to the brand, both visual and written, and implement quality controls across platforms.
  • Branding Ecosystem: Build a branding ecosystem combining internal resources, partners, systems and tools to elevate GardaWorld brand operations across various channels.
  • Brand Governance: Establish structure, governance, and processes to create a world-class brand function.
  • Strategic Framework: Develop a strategic framework for brand excellence, set clear KPIs and measures, and build a detailed reporting framework.
  • Agency Management: Oversee contracts and relationships with external agencies, ensuring project scopes are delivered on time and within budget.
  • Team Management: Manage and develop a team of brand experts, working closely with Communications functions to serve as developers and protectors of GardaWorld brands and messages.
  • Continuous Improvement: Maintain individual skills by keeping up to date with the latest best practices, trends, concepts, and regulations in the specific job area.

Requirements:

  • Minimum 10 years of relevant brand or agency experience.
  • Bachelor’s degree or equivalent industry experience.
  • Detail-oriented, demonstrated ability to build processes, governance and operating structures.
  • Proven track record and experience in high-growth or transformation environments.
  • Experience building a brand function from the ground up with strong execution ability in all stages of the brand journey.
  • Extensive experience in building, developing, and coaching a team.
  • Strategic mindset with the ability to connect long-term vision to short-term objectives and initiatives.
  • Excellent communicator, capable of engaging and influencing at all levels of organizational leadership.
  • Passion for innovation and curiosity that drives continuous improvement.
  • Strong deductive reasoning and ability to influence in decentralized environments.
  • Experience leading an internal team with a strong culture of accountability, alignment, and professional development.
  • Excellent communication skills to build trust, curiosity that leads to insights, and ability to build comprehensive strategy that allows brands to flourish and contribute positively to business goals.

What GardaWorld can offer you:

  • Be part of a committed and competent team within a growing company
  • Group insurance
  • Group Registered Retirement Savings Plan (RRSP) with employer contribution
  • Access to a gym located at our head office
  • Free parking at the office
  • Managers who care about the well-being of their employees.
  • Take advantage of professional development opportunities, including access to industry conferences, and training sessions.
GardaWorld: Make the world a safer place

GardaWorld is a global leader in the security industry, offering a wealth of opportunity to individuals looking to gain experience and develop professionally in a growing industry. We offer diverse work assignments spanning multiple industries, and training and career advancement opportunities. We embrace diversity and welcome newcomers, women, students, retirees, reservists, veterans, and more to join our team, as we are proud to be an equal opportunity employer.


We thank all candidates for their interest; however, we will communicate only with the selected candidates.


Job Segment: Brand Ambassador, Branding, Brand Manager, Manager, QC, Marketing, Management, Quality

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