Senior Manager, Email Marketing
5 days ago
Part Time / Full Time
Senior Manager, Email Marketing & EventsBoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the private healthcare industry. We serve private practice industry segments spanning dermatology, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.
Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution. This unique feature-rich practice management solution is supported by advanced machine learning and designed to help our clients succeed in the marketplace.
BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK, and Latin America with industry-leading technology that is helping to modernize private aesthetic healthcare practices.
**Please note that this is a 5 days/week In-Office position, based in our office in Mississauga, ON.
Role Overview
We are looking for someone who is passionate about creating ‘WOW’ event and conference experiences for our prospects and clients in the private healthcare industry. As an experienced Senior Manger, Email Marketing and Events, you are the key to bringing our marketing events to life. This role requires This role requires cross-functional collaboration with each business unit, designing events that reinforce the BoomerangFX brand, strengthen our market positioning, drive client engagement, and enhance relationships that deliver revenue. Reporting to the Director Business Development this role is responsible for the management, planning, and execution of conferences and events across North America.
If you are someone who thrives in a high-velocity, ever changing environment, where your results orientation will be celebrated and recognized...then this is the role for you
Key Responsibilities
- Plan, create, and execute email marketing campaigns, including newsletters, promotional offers, product announcements, and automated email series.
- Design email templates and write engaging content tailored to target audiences.
- Collaborate with graphic designers, copywriters, and other team members to create cohesive and visually appealing emails.
- Manage and segment the email subscriber list to ensure targeted and relevant communications.
- Take the lead in the event planning cycle from start to finish including conception through to post-event activities.
- Conduct thorough research for event planning and development, preparing detailed plans, timelines, and forecasts.
- Maintain the budget for each event, allocating financial resources appropriately for various matters.
- Determine and acquire needed supports for each event including marketing content, communication management, etc.
- Collaborate with internal stakeholders across the business to plan and execute events such as webinars and conferences.
- Coordinate accommodations and supports needed for attendees and event speakers.
- Manage event coordination and logistics include venue managements, accommodations, tech, production, etc.
- Prepare budget reports as well as post-event analysis with insight into achievement of objectives.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in email marketing, preferably within a similar role.
- Strong understanding of email marketing principles, strategies, and best practices.
- Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo) and marketing automation tools.
- Advanced skills in Figma, Unbounce and Canva
- Minimum 5 years of experience in managing corporate events (i.e. conferences & trade shows), ideally in the healthcare or software services industry.
- Expertise in the full event management cycle from event planning to execution to post-event analysis.
- Proven experience working with budgets, allocating resources, and delegating tasks for events.
- Negotiation and management of high-level supplier contracts and relationships
- A strong skillset in creating plans and timelines, with exceptional organizational abilities.
- Solid professional communication skills, both written and verbal, and experience speaking with senior leaders.
- 15 days’ vacation per year to rest, recharge and enjoy
- Extended health care
- Onsite fitness facilities and personal training classes
- Team socials
- Dental care
- Company events (social hours, team events)
- Dental care
- Extended health care
- On-site gym
- Paid time off
Working Conditions:
- 100% Onsite in Mississauga, ON
- Travel for events across North America
If you are looking to join a dynamic tech company that values creativity, collaboration, and fun, then BoomerangFX is the place for you Join our team and be part of a company that is not only dominating the tech industry but will provide you the opportunity to work on exciting projects, collaborate with talented colleagues, and make a real impact on growing your career.
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