Senior Manager, Email Marketing

3 weeks ago

Mississauga, Canada Royal Bank of Canada> Full time

Job Summary

Job Description

What is the opportunity? 

As the Senior Manager of Email Marketing you will lead our digital communication strategies. In this pivotal role, you will oversee the full spectrum of email marketing activities, from conceptualization through execution, while aiming to enhance customer acquisition, engagement, and retention.

What will you do?  

  • Collaborate with Digital Growth, Marketing, Sales, and Product teams to create campaigns that attract potential customers and move existing ones toward a sale.
  • Personalize and optimize Salesforce solutions to align with RBC Insurance's unique business requirements, ensuring that it enhances customer engagement and supports the company's growth objectives.
  • Develop, test, and refine new email campaign content and strategies.
  • Manage email segmentation of our marketing database and ensure that the right message is sent to the right segment every time.
  • Enhance email deliverability, inbox placement, and sender score.
  • Continuously research and adopt the latest best practices.
  • Automate workflows within Salesforce Marketing Cloud, streamline processes and improve efficiency using data-driven insights to optimize campaigns, enhancing open rates, click-through rates, and overall conversion metrics.
  • Track email campaign performance and optimize strategies based on analytics and insights to obtain actionable insights for continuous improvement and optimization.

Here’s what we need from you:

Must-have

  • Bachelor's degree in Marketing, Business, Technology, or a related field.
  • Minimum of 7 years of experience in email marketing, with substantial expertise in Salesforce Marketing Cloud.
  • Strong analytical skills with a proven track record in a data-driven environment, utilizing first-party data to drive decision-making.
  • Exceptional communication skills, adept at engaging with stakeholders across various departments and levels.
  • Experience in Direct-To-Consumer (DTC) marketing, with a thorough understanding of email marketing strategies and customer segmentation.
  • Proficiency in HTML and email design, with the ability to manage both creative and technical aspects of email marketing.
  • Additional experience with SMS and Push Notifications is highly desirable.
  • A proactive, self-starter attitude with the ability to work independently and lead projects to successful completion.
  • Creative and innovative thinker with a passion for delivering impactful marketing messages that resonate with diverse audiences.
  • Strong leadership skills, capable of mentoring team members and fostering a collaborative team environment.

What’s in it for you?

  • A Total Rewards program that includes flexible benefits, work/life balance and career development programs and investment and retirement savings plans
  • Competitive pay and high-earning potential
  • All the tools, training, and team support you need to grow your business and career
  • Flexible work/life balance options
  • Sophisticated RBCI software tools to boost your productivity and grow your business

RBC Insurance is an organization that succeeds by bringing out the best in its people. You’ll be part of a supportive, inclusive team that shares common values – including a fundamental respect for each other. At the heart of this is a commitment to diversity. RBC respects and responds to the many competing and evolving priorities in our lives – so you can focus on what you can do best – putting clients first.

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGA

City:

MISSISSAUGA

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

INSURANCE

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2024-05-21

Application Deadline:

2024-06-11

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
​​​​​​​
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

  • Senior Manager, Email Marketing

    2 weeks ago

    Mississauga, Canada Royal Bank of Canada Full time

    Job SummaryJob DescriptionWhat is the opportunity? As the Senior Manager of Email Marketing you will lead our digital communication strategies. In this pivotal role, you will oversee the full spectrum of email marketing activities, from conceptualization through execution, while aiming to enhance cu

  • Senior Manager, Email Marketing

    6 days ago

    Mississauga, Ontario, Canada Royal Bank of Canada Full time

    Job SummaryJob DescriptionWhat is the opportunity? As the Senior Manager of Email Marketing you will lead our digital communication strategies. In this pivotal role, you will oversee the full spectrum of email marketing activities, from conceptualization through execution, while aiming to enhance cu

  • Senior Manager, Email Marketing

    10 hours ago

    Mississauga, Canada BoomerangFX Full time

    Senior Manager, Email Marketing & Events Part Time / Full Time Senior Manager, Email Marketing & EventsBoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated...

  • Senior Manager, Email Marketing

    10 hours ago

    Mississauga, Canada BoomerangFX Full time

    Senior Manager, Email Marketing & Events Part Time / Full Time Senior Manager, Email Marketing & EventsBoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated...

  • Senior Manager, Email Marketing

    1 month ago

    MISSISSAUGA, Canada Royal Bank of Canada Full time

    Job SummaryJob DescriptionWhat is the opportunity? As the Senior Manager of Email Marketing you will lead our digital communication strategies. In this pivotal role, you will oversee the full spectrum of email marketing activities, from conceptualization through execution, while aiming to enhance customer acquisition, engagement, and retention.What will...

  • Senior Manager, Email Marketing

    3 weeks ago

    MISSISSAUGA, Canada Royal Bank of Canada Full time

    Job SummaryJob DescriptionWhat is the opportunity? As the Senior Manager of Email Marketing you will lead our digital communication strategies. In this pivotal role, you will oversee the full spectrum of email marketing activities, from conceptualization through execution, while aiming to enhance customer acquisition, engagement, and retention.What will...

  • Senior Manager, Email Marketing

    4 weeks ago

    Mississauga, Canada RBC - Royal Bank Full time

    Job SummaryJob DescriptionWhat is the opportunity? As the Senior Manager of Email Marketing you will lead our digital communication strategies. In this pivotal role, you will oversee the full spectrum of email marketing activities, from conceptualization through execution, while aiming to enhance customer acquisition, engagement, and retention.What will you...

  • Senior Manager, Email Marketing

    2 weeks ago

    Mississauga, Canada RBC - Royal Bank Full time

    Job SummaryJob DescriptionWhat is the opportunity? As the Senior Manager of Email Marketing you will lead our digital communication strategies. In this pivotal role, you will oversee the full spectrum of email marketing activities, from conceptualization through execution, while aiming to enhance customer acquisition, engagement, and retention.What will you...

  • Senior Manager, Email Marketing

    4 days ago

    Mississauga, Canada BoomerangFX Full time

    Why BoomerangFX? BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the...

  • Senior Manager, Email Marketing

    4 days ago

    Mississauga, Canada BoomerangFX Full time

    Why BoomerangFX?BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the...

  • Senior Manager, Email Marketing

    5 days ago

    Mississauga, Canada BoomerangFX Full time

    Why BoomerangFX?BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions offering integrated clinic practice management software, digital marketing and e-learning solutions to the...

  • Senior Email Marketing Manager

    4 weeks ago

    Mississauga, Canada Launch Potato Full time

    YOUR ROLE You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato’s Prizes and Games verticals which sends 100’s of millions of exciting and engaging messages to consumers monthly. The only limitations: Your imagination and data-driven creativity as you launch new initiatives and...

  • Senior Email Marketing Manager

    3 weeks ago

    Mississauga, Canada Launch Potato Full time

    YOUR ROLE You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato’s Prizes and Games verticals which sends 100’s of millions of exciting and engaging messages to consumers monthly. The only limitations: Your imagination and data-driven creativity as you launch new initiatives and...

  • Senior Email Marketing Manager

    6 days ago

    Mississauga, Ontario, Canada Launch Potato Full time

    WHO ARE WE?At Launch Potato, we're a digital media company that serves as The Discovery and Conversion Company, connecting advertisers with customers throughout the consumer journey. Based in downtown Delray Beach, Florida, our team spans across multiple countries, bringing diverse perspectives and high energy to everything we do.YOUR ROLEJoin us in driving...

  • Senior Email Marketing Manager

    1 month ago

    Mississauga, Canada Launch Potato Full time

    YOUR ROLE You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato’s Prizes and Games verticals which sends 100’s of millions of exciting and engaging messages to consumers monthly. The only limitations: Your imagination and data-driv

  • Senior Email Marketing Manager

    3 weeks ago

    Mississauga, Canada Launch Potato Full time

    YOUR ROLE You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato’s Prizes and Games verticals which sends 100’s of millions of exciting and engaging messages to consumers monthly. The only limitations: Your imagination and data-driv

  • Lead Email Marketing Manager

    3 weeks ago

    Mississauga, Canada Launch Potato Full time

    YOUR ROLE You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato’s Prizes and Games verticals which sends 100’s of millions of exciting and engaging messages to consumers monthly. The only limitations: Your imagination and data-driven creativity as you launch new initiatives and campaigns...

  • Lead Email Marketing Manager

    3 weeks ago

    Mississauga, Canada Launch Potato Full time

    YOUR ROLE You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato’s Prizes and Games verticals which sends 100’s of millions of exciting and engaging messages to consumers monthly. The only limitations: Your imagination and data-driven creativity as you launch new initiatives and campaigns...

  • Senior Marketing Specialist

    3 weeks ago

    Mississauga, Canada FedEx Canada Full time

    Senior Marketing Specialist / Digital Product Manager Part Time / Full Time Senior Marketing Specialist / Digital Product ManagerIf we’re going to work together, let us first introduce ourselves – because we are proud of our team at FedEx Express Canada. You know us as a global transportation company – and we’ve shipped some pretty interesting...

  • Senior Marketing Specialist

    3 weeks ago

    Mississauga, Canada FedEx Canada Full time

    Senior Marketing Specialist / Digital Product Manager Part Time / Full Time Senior Marketing Specialist / Digital Product Manager If we’re going to work together, let us first introduce ourselves – because we are proud of our team at FedEx Express Canada. You know us as a global transportation company – and we’ve shipped some pretty interesting...