Strategy Director, Media

3 weeks ago


Canada Starcom Canada Full time

Join to apply for the Strategy Director, Media role at Starcom Canada We’re looking for a strategic leader who thrives at the intersection of business objectives, media strategy, creative integration, and data-driven insights. As a Director of Strategy, you will lead high-profile client engagements, guide a team of strategists, and shape campaigns that deliver measurable impact across the full customer journey. This role requires a balance of big-picture vision and hands-on execution. You’ll work directly with senior clients, internal teams, and external partners to develop and execute strategies that are innovative, integrated, and performance-driven. Responsibilities Leadership & Team Management Lead, coach, and inspire a team of strategists, ensuring high-quality output, clear direction, and professional development. Foster a collaborative, growth‑oriented environment that encourages strategic thinking, innovation, and accountability. Oversee team performance. Strategic Planning & Execution Lead end‑to‑end campaign planning for major brands, from annual planning through activation and optimization. Translate marketing and business objectives into integrated media strategies, identifying the right channels, audiences, and KPIs to deliver against goals. Partner with creative, media, analytics, and client teams to ensure strategies are aligned, actionable, and measurable. Serve as the strategic lead in client meetings, presentations, and workshops, clearly articulating recommendations and insights. Client Partnership & Business Growth Act as a trusted senior advisor to clients, providing proactive recommendations based on performance data, market trends, and competitive analysis. Lead high‑profile pitches alongside senior leadership, shaping the strategic vision to win new business. Identify opportunities to grow client relationships through innovative strategies and cross‑team collaboration. Campaign Management & Optimization Oversee the execution of media plans, ensuring on‑time delivery and flawless execution across channels. Use data, analytics, and insights tools to monitor performance, make optimization recommendations, and drive continuous improvement. Ensure alignment between strategy, creative, and media execution, maintaining brand integrity and meeting campaign objectives. Qualifications 8+ years of experience in communications planning, brand strategy, media strategy, or related fields. Proven track record of leading strategic planning for major brands and managing a high‑performing team. Strong understanding of media channels (digital, social, traditional) and how to integrate them into cohesive strategies. Experience with performance optimization and KPI‑driven planning. Comfortable with analytics tools, audience insights platforms, and campaign reporting. Exceptional presentation, communication, and storytelling skills. Ability to thrive in a fast‑paced, results‑driven environment. Fully fluent in English; French fluency a bonus Professional Skills Strategic thinker with a strong business mindset. Inspirational leader and mentor. Highly organized and detail‑oriented. Confident presenter and persuasive communicator. Collaborative, solutions‑focused, and proactive. Seniority level Director Employment type Full‑time Job function Advertising Services #J-18808-Ljbffr



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