Director of Creative Strategy Implementation and Optimization

Director of Creative Strategy Implementation and Optimization About Us We are a fast-growing influencer marketing company specializing in data-driven campaigns. Our strategies leverage industry insights, social listening, and analytics to guide creative decisions. Then, we let the results take it from there—each strategic move is influenced by top-performing influencers and content. Everyone claims to be data-backed, but we prove it using our Optimization Flywheel, driving brands to exponentially higher ROI: One of our clients used a paid agency for lower-funnel conversion campaigns—our top-funnel campaigns outperformed them by 5x in conversions. TikTok (yes, the platform itself) confirmed that our campaigns perform 500x above their ad benchmarks in watch time. (Not a typo—we double-checked.) One of our TikTok ads ranked #2 globally on TikTok's leaderboard for an entire month. The Director of Creative Strategy Implementation and Optimization ensures that our strategic plans are successfully executed and continuously optimized based on real-time data. This role takes ownership once a campaign is sold in, leading the process from kickoff to completion. You will ensure seamless team coordination, maintain campaign integrity, manage client expectations, and stay ahead of industry trends and performance insights. Key Responsibilities Lead post-sale execution, ensuring all campaign elements align with the approved strategy. Oversee multiple influencer marketing programs, including: Viral Hit Makers – Engaging high-reach influencers to drive viral content through the art direction of their content (based on past post performance analysis). UGC Generation – Managing in-house content production for brand-owned channels and paid media. Paid Amplification – Working with our performance media team to ensure targeted paid media strategies are aligned with the goals. Micro-Influencer Strategies – Engaging niche interest groups to expand audience reach. A/B Testing – Implementing data-driven optimizations to maximize performance. Monitor live campaigns, proactively identifying underperforming elements and making strategic adjustments. Act as the primary lead from kickoff, ensuring seamless collaboration across teams. Develop and refine processes for cross-team hand-offs and workflows. Assign and oversee tasks related to creative strategy across departments to maintain efficiency and effectiveness. Maintain quality control by reviewing influencer selections, creative concepts, and final content before client approval. Guide and mentor a junior team, helping them navigate challenges and prioritize effectively. Lead with confidence—this role requires someone who can handle challenges, maintain a happy team, manage difficult conversations, and run the department independently if needed. Client & Stakeholder Management Serve as the bridge between clients and internal teams, ensuring alignment on expectations and execution. Manage difficult client situations, particularly when brands request changes that could hinder campaign success. Confidently present strategic pivots when necessary, using data and industry expertise to persuade stakeholders. Participate in important update calls and reporting, ensuring that clients are engaged and informed. Ensure reports are tied back to the original strategies and provide valuable conclusions. Requirements Experience: Director-level experience in Strategy, with a proven track record of team leadership and client management. Skills: Strong analytical mindset to assess performance and make data-driven optimizations. Exceptional communication and client-facing presentation skills. Able to form a deep understanding of each brand's identity to inform influencer selection and content strategy. Ability to manage multiple projects, prioritize tasks, and stay calm under pressure. Leadership: Experience leading or mentoring junior team members. Industry Knowledge: Staying up-to-date with influencer marketing trends, social media algorithms, and emerging best practices. AI Integration: Comfortable incorporating AI into workflows to optimize processes. If you're a strategic thinker with a passion for influencer marketing and team leadership, we'd love to hear from you #J-18808-Ljbffr