Director, Strategic Events

Director, Strategic Events – Entrust Join us at Entrust. We’re shaping the future of identity‑centric security solutions, empowering careers, fostering collaboration, and building solutions that keep the world moving safely. Position Overview Entrust is seeking a dynamic Director of Strategic Events to lead the global event strategy, delivering high‑impact experiences that elevate Entrust’s brand, strengthen executive relationships, and drive measurable pipeline acceleration. This leadership role focuses on experience design, strategic planning, and ROI, not on campaign management or regional activations. Responsibilities Own Entrust’s global event strategy, defining the purpose, audience, and success criteria for tier 1 events and flagship industry tradeshows. Lead the planning and execution of major events and C‑level experiences, ensuring alignment with corporate objectives, brand storytelling, and go‑to‑market priorities. Partner with Sales, Product Marketing, and Brand teams to showcase Entrust’s leadership, innovation, and value to customers and partners. Oversee event portfolio management, including calendar planning, resource allocation, and prioritization to ensure high ROI and impact. Develop playbooks and frameworks for event execution, measurement, and lead follow‑up, ensuring consistency and scalability across the global marketing organization. Integrate events into the broader marketing ecosystem, coordinating with Growth Campaigns to ensure pre‑ and post‑event engagement flows drive measurable pipeline progression. Manage agency and vendor relationships, ensuring excellence in logistics, production, and attendee experience. Establish event performance metrics—tracking ROI, engagement quality, and pipeline influence through consistent reporting and analytics. Collaborate closely with Brand, Content, Product Marketing, and Campaign teams to align event themes and content, while not owning campaign strategy, regional activation, or paid media. Accountable for event strategy, execution, and ROI, ensuring experiences contribute to awareness, engagement, and pipeline growth. Work with Sales leadership on attendee strategy, executive participation, and event follow‑up to ensure measurable business outcomes. Serve as the center of excellence for experience design, defining Entrust’s event standards, tiering, and measurement frameworks globally. Lead and mentor a global team of event professionals responsible for experience design, logistics, and stakeholder engagement. Basic Qualifications 10+ years of experience in B2B event marketing, experiential marketing, or global brand activation, with at least 5 years leading large‑scale corporate events. Proven success designing and delivering events that drive measurable pipeline influence and elevate executive relationships. Strong understanding of event strategy, logistics, and ROI measurement in a B2B or technology environment. Demonstrated ability to manage agencies, budgets, and stakeholder expectations at a global scale. Excellent leadership, communication, and executive presence—capable of influencing senior stakeholders and representing Entrust externally. Skilled in building strong cross‑functional partnerships with Sales, Marketing, and Product teams. Must be able to lawfully work within the US and have unrestricted work authorization for the US. Preferred Qualifications Experience using event and marketing automation technologies to enhance attendee engagement and measure outcomes. Background or experience in Cybersecurity or a related industry. International event experience across EMEA, APAC, and NAMER. Benefits Career Growth: We’re invested in your professional journey through learning‑forward initiatives and exciting challenges. Flexibility: Options that fit your lifestyle—remote, hybrid, or on‑site. Collaboration: Your voice matters; teams thrive on sharing ideas, brainstorming solutions, and building a better tomorrow. Ready to Make an Impact? If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let’s build a more secure world—together. For more information, visit . Recruiter: Richa Srivastava ( ) Entrust is an EEO/AA/Disabled/Veterans Employer. Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds and strive to provide an accessible experience for candidates of all abilities. If you require an accommodation, contact #J-18808-Ljbffr