Marketing Manager, Specialty Vaccines

Marketing Manager, Specialty Vaccines – GSK Posted January 7 2026. Overview We are seeking a Marketing Manager, Specialty Vaccines to join the Vaccines Specialty Care team at GSK. This role is hybrid (3 days/week onsite) and reports directly to the Marketing Director, Vaccines. The ideal candidate will reside in the Greater Toronto Area or Montreal. As a key contributor, you will partner with cross‑functional teams to design and execute brand strategic and operational plans. Your responsibilities will include leading tactical execution, managing vendor projects, generating market insights, supporting KAM training, analyzing market dynamics, and maintaining the A&P budget. Responsibilities Demonstrate strong matrix leadership and foster proactive communication within the Vaccines Specialty Care cross‑functional team. Lead execution of tactics within the operational plan and collaborate with key internal stakeholders and external partners. Manage projects supported by vendors (e.g., consultants, creative/media/communications agencies) to deliver high‑quality deliverables aligned with strategic objectives, timelines, and budget. Develop a deep understanding of treatment goals and patient journeys within target specialties; identify information gaps and lead insight generation projects (e.g., advisory boards and market research) to refine and validate strategy. Work closely with training partners to develop and implement KAM training, ensuring alignment on brand positioning, strategy, customer segmentation, and messaging. Provide ongoing analysis and identify market dynamics that may impact business, contributing to opportunity or mitigation planning. Manage A&P budget to ensure annual spend is tracked and on target. Support the internal team in building and delivering regular brand business/performance reviews to internal leadership and stakeholders. Collaborate internally across brands and the Business Unit to share best practices and optimize brand and organizational success. Demonstrate a strong understanding and application of GSK code/values. Lead a performance‑driven environment by fostering a positive mindset and accountability for delivering cross‑functional objectives. Basic Qualifications Bachelor’s degree in life sciences, marketing, business, or a related field with 8+ years of pharmaceutical marketing, sales, or other relevant commercial experience. Strong knowledge and prior experience across various therapeutic areas (specialty experience strongly preferred). Excellent communication and engagement skills (virtual and live). Ability to clearly articulate complex content to management, peers, and customers at both individual and group presentation levels. Strong organizational skills and ability to manage multiple projects requiring prioritization and cross‑functional input. Strength in challenging self, peers, and the status quo. Able to build strong rapport and trust with colleagues and demonstrate a willingness to raise issues and challenges with intent to find solutions. Able to work in ambiguity and an external landscape where existing precedent may not provide guidance. Able to effectively work and thrive in a cross‑functional team‑based environment. Able to translate insights into strategic and tactical implementation. Preferred Qualifications Marketing experience in Cardiology or Endocrinology. Experience in a commercial team implementing a key account management approach. Strong working knowledge and demonstrated ability to develop and implement tactics used in hospitals, accounts, and/or health systems. Bilingual (English and French). GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service or any basis prohibited under federal, state or local law. GSK is committed to accommodating persons with disabilities. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please contact us at Please do not send resumes to this e-mail and instead apply through the online application process of this posting. Important Notice to Employment Businesses/Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK’s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement between the employment business/agency and GSK. In the absence of such written authorization, any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. #J-18808-Ljbffr