Marketing Manager

About Us: Zensurance is redefining commercial insurance for Canadian businesses. As a leading InsurTech, we make getting the right coverage simple, fast, and accessible through a digital-first experience. Our platform combines advanced technology with deep industry expertise to deliver tailored insurance solutions that help businesses thrive. ✅ Deloitte’s Technology Fast , 2024, 2025) ✅ Deloitte’s Technology Fast , 2025) ✅ Top Insurance Employers (2022) At Zensurance, we value ownership, collaboration, and innovation. Our team thrives on solving complex challenges, challenging the status quo, and making a real impact in an industry ready for change. If you're looking to build something meaningful in a fast-growing, customer-focused company, we’d love to hear from you Reporting to the VP of Marketing, we're looking for a hands‑on website leader to fully own the development, performance, and optimization of Zensurance.com. As our “front door” and a multi-million-dollar revenue channel, the website is the engine of our customer acquisition. This role is a unique hybrid of front-end WordPress development, conversion rate optimization (CRO), and digital analytics. Your mandate is to convert high-traffic volume into engaged prospects through technical excellence, a seamless user experience, and a rigorous, data-driven experimentation roadmap. Note on the role's level: We’re looking for talented individuals at both the Intermediate and Senior levels. We recognize that comes with many different titles – whether you’re currently a Web Developer with a growth mindset, a CRO Specialist with deep technical skills, we encourage you to apply if your experience aligns with this mandate. Website Development & Ownership: Technical Ownership: Lead the front-end development, performance, and reliability of the Zensurance marketing site Modernization: Drive the full replacement and modernization of our current WordPress theme Maintenance: Build and maintain scalable WordPress templates, components, and structural elements Optimization: Ensure industry-leading load times, accessibility compliance, mobile responsiveness, and technical SEO Workflow Efficiency: Improve CMS structure to empower content teams and streamline publishing workflows Conversion Rate Optimization: Friction Analysis: Use heatmaps and session recordings to identify and eliminate drop-off points in the user journey Experimentation: Design and execute a high-velocity A/B and multivariate testing roadmap to improve funnel efficiency Experience Design: Recommend and implement high-performing layouts, content sections, and components Conversion Growth: Directly influence the conversion rate from initial visit to completed quote application Onsite Merchandising & Growth: Campaign Integration: Optimize the site for seasonal promotions, feature highlights, and performance marketing campaigns Asset Optimization: Maximize the impact of CTAs, trust signals, and product categories to drive intent Landing Page Strategy: Partner with Performance Marketing to ensure landing pages are optimized for paid acquisition ROI Navigation & UX: Use data insights to improve site navigation and help users find relevant information faster SEO Management: Search Strategy: Own organic performance, implementing modern best practices and AI-driven search optimization Technical SEO: Improve schema markup, internal linking structures, and metadata Content Partnership: Collaborate with the content team to identify keyword gaps and high-value ranking opportunities Monitoring: Track ranking shifts, competitive moves, and changes in searcher intent Analytics & Reporting: Data Expertise: Serve as the internal subject matter expert for GA4, Google Tag Manager, and conversion tracking Performance Dashboards: Build reporting frameworks that visualize funnel health and the impact of site changes Actionable Insights: Translate complex data into clear recommendations that influence the marketing roadmap Integrity: Ensure tagging accuracy and clean data collection aligned with business KPIs What Success Looks Like: Measurable increases in conversion rates from visit to quote application Reduced bounce rates and higher onsite engagement across key landing pages Growth in organic search rankings and high-intent organic traffic A faster, more modern website built on a scalable, efficient component library A "test-and-learn" culture where every site change is backed by data Requirements: Experience: 5+ years in digital marketing, web development, or website optimization Technical Skills: Deep proficiency in front-end WordPress development (PHP, HTML, CSS, JavaScript) Commercial Mindset: Proven experience managing a high-traffic website with direct lead or revenue outcomes Analytics Mastery: Expert-level knowledge of GA4 and GTM; hands‑on experience with A/B testing platforms Strategic Thinking: Strong understanding of lead‑gen funnels, acquisition flows, and UX principles Collaboration: Ability to work cross-functionally with Design, Product, and Engineering teams Mindset: A proactive builder who is equally comfortable writing code and analyzing a spreadsheet Benefits & Perks at Zensurance: At Zensurance, we know that when our people thrive, so does our business. That’s why we offer a flexible, people‑first work environment designed to support your well‑being, growth, and success. Work Your Way Remote‑first setup for added flexibility Home office allowance to create a comfortable workspace Top‑tier tech: "Office in a box" with all necessary tech equipment Half days before public holidays: Enjoy half days before long weekends ❤️ Your Health, Your Way Flexible health and dental plans for families, including mental health support Health & personal spending accounts to invest in wellness your way Parental leave top‑up, because family comes first