Senior Marketing Data Analyst

GitLab is an open‑core software company that develops the most comprehensive AI‑powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co‑create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what’s possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high‑performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co‑create the future with us as we build technology that transforms how the world develops software. Overview of this role As a Senior Marketing Analyst on GitLab’s Marketing Analytics team, you’ll play a central role in building GitLab's Product Led Growth analytics from the ground up. As GitLab stands up our PLG motion, you’ll help establish the reporting frameworks that inform our go‑to‑market strategy. Working in Snowflake, Tableau, Google Analytics, and Salesforce, you’ll collaborate with marketing leaders, Product Data Team, and executive stakeholders to answer critical business questions during this transformation. You’ll also help refine our Marketing Analytics handbook and core data infrastructure, documenting our strategy, processes, and operations so that teams in our all‑remote, values‑driven environment can easily understand and act on the data. What you’ll do Build end‑to‑end funnel analysis connecting website visits to CRM data and to product usage, establishing new data pipelines where gaps exist. Analyze complex data sets in Snowflake and other sources using SQL and dbt to uncover insights that inform Product Led Growth and web marketing strategies. Develop and maintain Tableau dashboards and reports that provide clear, consistent marketing metrics and a strong user experience for stakeholders. Collaborate with Marketing leadership to scope and deliver ad‑hoc analyses, such as identifying high‑performing web pages, optimizing the marketing website, and diagnosing funnel performance. Partner with teams using Google Analytics, Google Tag Manager, Salesforce, and Marketo to ensure data quality, alignment on definitions, and end‑to‑end visibility across the marketing funnel. Present findings and recommendations to marketing stakeholders and executive leadership in a clear, compelling way that supports data‑driven decisions. Collaborate with marketing operations on lifecycle campaigns, tracking email engagement into product activation. Contribute to Marketing Analytics infrastructure, including data model improvements and handbook documentation. What you’ll bring Strong analytical skills with the ability to frame ambiguous business questions, structure analysis, and translate findings into clear recommendations for marketing stakeholders. Proficiency in SQL, Tableau (or similar), and Snowflake to build, maintain, and optimize scalable marketing reporting and dashboards. Experience building and interpreting Product Led Growth (PLG) metrics and funnels, and collaborating with marketing operations to build and scale PLG campaigns in a B2B or large B2C environment. Deep understanding of Google Analytics, Google Tag Manager, and web analytics data to evaluate site performance and suggest optimizations. Familiarity working with Salesforce and Marketo data and reporting to connect marketing activities to pipeline and revenue outcomes. Ability to communicate complex analyses in a clear, concise way through presentations, written narratives, and data visualizations for both technical and non‑technical audiences. Comfort working in an all‑remote, asynchronous environment, including breaking work into short delivery milestones and using Agile practices. Alignment with GitLab’s values and openness to applying transferable skills from related analytics, marketing operations, or business intelligence roles. Experience building DBT models and using Python for complex data analysis is helpful but not required. About the team The Marketing Analytics team is a centralized, cross‑functional partner to the broader Marketing organization, responsible for turning data from sources such as Snowflake, Google Analytics, Salesforce, and Marketo into actionable insights and self‑service reporting. We document our strategy and processes in the Marketing Analytics handbook so stakeholders can understand and use data independently. The team is currently focused on scaling Product Led Growth and web analytics reporting, improving data consistency and quality, and helping marketing leaders clearly understand and communicate the impact of their programs. Salary United States Salary Range: $94,000—$201,600 USD. (The base salary range for this role’s listed level is for residents of the United States only. The range does not include bonuses, equity, or benefits. Sales roles are eligible for incentive pay targeting up to 100% of the offered base salary.) How GitLab Will Support You Benefits to support your health, finances, and well‑being Flexible Paid Time Off Team Member Resource Groups Equity Compensation; Employee Stock Purchase Plan Growth and Development Fund Parental leave Home office support GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit. GitLab will not tolerate discrimination or harassment based on race, color, religion, ancestry, sex, gender identity, sexual orientation, national origin, age, or disability. If you have a disability or special need that requires accommodation, please let us know during the recruiting process. #J-18808-Ljbffr