Performance Marketing Lead

19 hours ago


Canada Curious Full time

Growth Marketing Lead We are seeking a data-driven demand generation expert to join our head office team. The role will plan, execute, and optimize paid digital marketing campaigns across multiple channels to drive customer acquisition, engagement, and revenue growth for . The ideal candidate combines analytical rigor with creative problem-solving to achieve ambitious growth targets. Key Responsibilities Plan, launch, and manage performance marketing campaigns across paid search (Google Ads, Microsoft Ads), paid social (Meta, LinkedIn, TikTok, Twitter), display advertising, and other relevant channels. Continuously optimize campaigns through A/B testing, audience segmentation, bid management, and creative iteration. Monitor campaign performance daily and make real-time adjustments to maximize ROI and hit KPI targets. Develop and implement audience targeting strategies based on customer data and behavioral insights. Analytics & Reporting Track, analyze, and report on key performance metrics including CAC, ROAS, LTV, conversion rates, and channel attribution. Build comprehensive dashboards and automated reporting systems to monitor campaign performance. Conduct post-campaign analysis to identify learnings and opportunities for future campaigns. Collaborate with data/analytics teams to ensure proper tracking implementation and data accuracy. Strategy & Growth Develop performance marketing strategies aligned with overall business objectives and growth targets. Identify new channels, audiences, and growth opportunities through market research and competitive analysis. Partner with creative teams to develop high-performing ad creatives and landing page experiences. Manage marketing budgets and allocate spend across channels to optimize overall portfolio performance. Required Qualifications 3-5 years of hands‑on performance marketing experience with a proven track record of scaling campaigns. Advanced proficiency in Google Ads, Meta Ads Manager, and additional paid media platforms. Strong experience with Google Analytics, attribution modeling, and performance measurement tools. Proficiency in Excel/Google Sheets; SQL basics preferred; experience with marketing automation platforms. Demonstrated ability to analyze complex data sets, identify trends, and make data‑informed decisions. What You'll Bring Strong analytical and problem‑solving skills with attention to detail. Excellent communication skills and ability to present complex data insights to stakeholders. Proactive, self‑motivated approach with ability to manage multiple projects simultaneously. Creative thinking combined with quantitative rigor. Adaptability to work in a fast‑paced, evolving digital marketing landscape. Team player mentality with experience collaborating across departments. Our Values Decades, Not Days – We’re long‑term minded. That is apparent in everything we do — the companies we choose to operate, the way we treat people, the decisions we make, the way we show up. Our word is our bond and legacy is our guide. Relentlessly Curious – This is a place for the intellectually curious. We love the work we do, we think creatively, and question the status quo. Simply Transparent – We operate with radical honesty and don’t overcomplicate. Fully Autonomous – We are built with people that are great at what they do. Once Curious, Always Curious – Our people make us, both at head office and at our portfolio companies. Adversity Seekers – We seek out adversity and lean into challenging situations. #J-18808-Ljbffr



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