Marketing Specialist

2 weeks ago


Oakville, Canada Produktiv Full time

We are looking for a creative and energetic Marketing Specialist to join our growing team. In this role, you will be responsible for developing and executing engaging digital content across various platforms, with a focus on YouTube, SEO optimization, and WordPress content management. You will play a key role in helping us expand our brand reach and online presence.


Responsibilities:

  • Develop engaging content ideas for YouTube, including scripts, storyboards, and video editing.
  • Conduct keyword research to optimize video content for search engines (SEO).
  • Manage and maintain our YouTube channel, including uploading videos, scheduling posts, and responding to comments.
  • Create high-quality blog posts and website content using WordPress.
  • Assist with social media management tasks, such as scheduling posts and engaging with followers.
  • Stay up-to-date on the latest social media trends and best practices.
  • Analyze social media and website analytics to measure content performance and identify areas for improvement.
  • Work collaboratively with the marketing team to achieve our social media and content marketing goals.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field (preferred).
  • Proven experience with content creation, including writing, editing, and video production.
  • Strong understanding of SEO principles and best practices.
  • Proficiency in WordPress content management system.
  • Excellent written and verbal communication skills.
  • Creative and resourceful with a passion for social media marketing.
  • Ability to work independently and as part of a team.
  • Strong organizational and time management skills.
  • Experience with social media management tools (e.g., Hootsuite, Sprout Social) a plus.

Bonus points:

  • Experience with video editing software (e.g., Adobe Premiere Pro).
  • A portfolio of your content creation work (writing samples, video links, etc.).
  • Experience in journalism or content writing for online publications.

Benefits:

  • Competitive salary and benefits package.
  • Opportunity to work in a fast-paced and dynamic environment.
  • Be part of a growing and innovative team.
  • Gain valuable experience in social media marketing and content creation.


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