Chief Marketing Officer

Found in: Whatjobs CA C2 - 1 week ago

Ontario, Canada Expansion Full time

Brief Description


The position of Chief Marketing Officer at Cyber Security Global Alliance involves leading and overseeing all marketing activities to drive business growth, brand awareness, and customer engagement. As a CMO, you will be responsible for developing and executing strategic marketing plans, managing marketing teams, and driving marketing initiatives aligned with business goals. You will collaborate with cross-functional teams to ensure effective brand positioning, customer acquisition, and retention strategies.



Tasks


Develop and implement strategic marketing plans and initiatives to drive business growth and achieve marketing goals.

Lead and manage a team of marketing professionals, providing guidance, mentorship, and performance management.

Collaborate with cross-functional teams to define target audiences, market positioning, and key messaging.

Oversee the creation and execution of integrated marketing campaigns across various channels, including digital marketing, content marketing, social media, advertising, and PR.

Monitor and analyze market trends, customer insights, and competitive intelligence to identify opportunities and challenges.

Manage the marketing budget, allocate resources effectively, and optimize marketing investments for maximum ROI.

Drive brand development and ensure brand consistency across all marketing channels and touchpoints.

Develop and maintain strong relationships with key stakeholders, including internal teams, external partners, and agencies.

Evaluate and leverage marketing technologies, tools, and platforms to enhance marketing efficiency and effectiveness.

Monitor and report on marketing performance metrics, such as revenue growth, customer acquisition, and campaign ROI.

Stay updated with industry trends, emerging technologies, and best practices in marketing, and proactively recommend innovative approaches.



Qualifications and Requirements


  • Bachelor's degree in marketing, business administration, or a related field. Advanced degrees are a plus.
  • Proven experience as a CMO or in a similar senior marketing leadership role, with a strong track record of driving successful marketing strategies and initiatives.
  • Excellent understanding of marketing principles, strategic planning, and integrated marketing campaigns.
  • Demonstrated leadership skills, with the ability to effectively lead and inspire a team of marketing professionals.
  • Strong analytical skills to interpret data, market trends, and performance metrics to drive marketing optimization.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships and collaborate effectively with stakeholders.
  • Experience in managing marketing budgets, allocating resources, and optimizing investments.
  • Proven experience in developing and executing digital marketing strategies, including SEO, SEM, social media, and content marketing.
  • Strong business acumen and strategic thinking to drive marketing initiatives aligned with business goals.
  • Demonstrated ability to manage multiple projects and prioritize effectively in a fast-paced environment.
  • Creative thinking and problem-solving skills, with the ability to generate innovative marketing ideas and solutions.
  • Strong knowledge of marketing technologies, tools, and platforms to enhance marketing efficiency and effectiveness.



Competencies (in order of importance)


Strategic Leadership - developing and executing strategic marketing plans and leading marketing teams.

Marketing Strategy - developing marketing strategies aligned with business goals and market trends.

Communication - excellent communication skills to convey marketing messages and collaborate with stakeholders.

Analytical Thinking - analyzing data, market trends, and performance metrics to drive marketing optimization.

Collaboration - working effectively with cross-functional teams and stakeholders to drive marketing initiatives.

Creativity - generating innovative marketing ideas and solutions.

Experience in Cyber Security considered a plus.



Lines of Communication


The CMO reports to the Chief Executive Officer (CEO). The role collaborates closely with executive leadership, sales teams, product teams, and other key stakeholders.

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