Direct to Consumer Specialist

Where Performance Meets Purpose. Iconic golf brands. Commitment to excellence. Colleagues who care. Working at Acushnet Company means you bring your background and experience to a company with a rich history of creating the best products for dedicated golfers around the world. Your performance has purpose at Acushnet Company. What You Will Be Doing The DTC Specialist will be responsible for the execution of FootJoy’s Canadian direct to consumer sales via Footjoy.ca. The successful candidate will have a key role in supporting and executing digital plans that connect with our target market, elevate brand image and deliver best in class customer experiences in line with FootJoy brand promises. This role will report to the DTC Manager. Duties And Responsibilities Collaborate with cross-functional stakeholders for onsite activities such as product onboarding, product recommendations, upselling/cross-selling opportunities, content strategy & activation and search improvements Merchandise product, category, brand and collection pages in accordance with DTC marketing campaigns and visual merchandising initiatives Work with internal and external stakeholders, for timely product activation in sync with global brand and DTC marketing activities Complete product onboarding, merchandising and ensure product listing and categorization are current and accurate for optimal user experience Enhance online merchandising strategies to create seamless and unique shopping experiences for key customer segments Analyze content, user behavior and product performance to support and conduct A/B testing plans to improve conversions and user experience Weekly tracking to identify opportunities and challenges of sell-thru by category Participate in projects to enhance the local site experience in collaboration with the global DTC team Be familiar with industry best practices and technology to continuously optimize the online user experience and customer journey Leverage data and insights to provide recommendations to increase sell-through and enhance the online consumer experience Support DTC Manager to plan and execute successful digital marketing efforts that drive traffic, database growth, deepen consumer engagement and conversion on FootJoy.ca Liaise with global business operations, marketing and merchandising to provide support and recommendations based on both customer and system experience Work closely with local Customer Service Representatives to triage reported customer issues and identify root causes Delivering communications on campaign launches, system changes, work in progress and issues with local customer service reps Drive the quality assurance process for testing new enhancements and releases across all end-to-end systems Be the intermediary of internal and external shared service functions and operational issues Qualifications Bachelor’s degree and a minimum of three years of experience within eCommerce, DTC sales, functions and platforms Experience with Salesforce Commerce Cloud Understanding of Google Analytics and pulling reports Proven experience building compelling online experiences to drive consumer engagement and conversion Strong understanding of both the marketing and UX functionality of an e-commerce site and the supporting operational elements such as transaction flow, inventory, shipping, returns, customer service, etc. Able to work collaboratively in cross functional teams with strong project management and facilitation skills Organized, detail oriented and results-driven Exceptional written, verbal and presentation skills Ability to self-organize multiple tasks well and complete them on-time, on-budget, with a clear focus on quantitative results A willingness to be both strategic and tactical as needed The ideal candidate will be a dedicated golfer with an affinity for the Acushnet brands Pay Range: $65,000 - $75,000 CAD Acushnet Canada Inc. welcomes applications from persons with disabilities. Accommodations are available upon request for candidates taking part in the selection process. We thank all applicants for their interest, however only those candidates selected for an interview will be contacted. Ready to Make an Impact? Join us at Acushnet Company and be part of a team that values excellence and innovation. #J-18808-Ljbffr