Senior Brand Manager
3 weeks ago
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Main AccountabilitiesStrategic Responsibilities:
- Implement Eucerin consumer marketing strategy in the Central, East, West Africa (CEWA) region.
- Ensure global marketing strategy is implemented, following local consumer & market needs.
- Drive double digit brand growth through superior innovations, communication and in market activities.
- Bring digital consumer marketing to new heights.
Product Marketing Plan:
- Setup yearly PMP strategy for CEWA region in alignment with Medical Management, S&CM, Sales, eCommerce, and all regional and global stakeholders.
- Ensure excellence in PMP execution throughout the year.
In-Market Execution:
- Responsible for activation and local best in class execution across CEWA markets.
- Utilize Global and Regional materials as well as global NPD pipeline or regional product focus strategy to execute perfectly on ground.
In Depth Market & Consumer Knowledge:
- Develop market knowledge in terms of trends, competitors, assortments, segments and derive concrete action plans for Eucerin.
- Strengthen consumer orientation in the team and closeness to the field. Ensure that relevant market research is conducted to understand and answer brand challenges, market environment and consumer behaviors.
Brand Development:
- Drive brand demand and sellout, improve profitability and maximize market shares through monthly performance analysis, brand sales forecasting, and identification of business risks and opportunities, leading to recommendations for future strategy.
- Identify risks and opportunities and push actions if needed.
- Validate promotional objectives/plans along with S&CM and Sales and follow up on implementation.
Brand Profitability:
- Steer product assortment, ATL and BTL budget. Influence sales through strategic guidance on pricing, promotions and sales mix to achieve net margin objectives.
- Control marketing investment in line with the agreed plan/forecast, reconciling and updating throughout the financial year. Identify opportunities to drive efficiencies of marketing investments.
Digital:
- Ensure the continuous development of the Eucerin brand in line with the overall brand strategy across digital platforms and amongst consumers in the CEWA region.
- Lead the digital management of precision marketing, social media channels, influencer strategy, SEO, CRM implementation while delivering KPIs across earned, paid and owned media.
- Liaise with internal teams, external agencies, and local country partners to ensure consistent execution of digital consumer marketing plan across touchpoints and to identify appropriate digital opportunities.
- Job Location : Nairobi, Kenya OR Lagos, Nigeria.
- Position Reporting Line: The job holder reports directly to the Head of Marketing, Derma - AME
- Direct reports: No direct reports
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
Have a look at our benefits: What we offer – Our Benefits | Beiersdorf
#J-18808-Ljbffr-
Senior Brand Manager
3 weeks ago
Canada Beiersdorf AG Full timeAt Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. Behind every brand, every product and every accomplishment are our more than...
-
Senior Brand Manager, Eucerin
3 weeks ago
, , Canada Beiersdorf AG Full timeAt Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for...
-
Senior Brand Manager, Eucerin
3 weeks ago
Canada Beiersdorf AG Full timeAt Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for...
-
Brand Manager
3 days ago
Canada Life 4 Living Full timeCompany DescriptionLife4Living is a business in the Personal Development industry, dedicated to helping individuals find fulfillment and purpose. Our goal is to promote personal growth and create a life of success and prosperity through positive transformation. Join our diverse team and embark on a journey of empowerment and transformation with...
-
Brand Manager
4 days ago
Canada Life 4 Living Full timeCompany DescriptionLife4Living is a business in the Personal Development industry, dedicated to helping individuals find fulfillment and purpose. Our goal is to promote personal growth and create a life of success and prosperity through positive transformation. Join our diverse team and embark on a journey of empowerment and transformation with...
-
Brand Manager
3 days ago
Canada Life 4 Living Full timeCompany Description Life4Living is a business in the Personal Development industry, dedicated to helping individuals find fulfillment and purpose. Our goal is to promote personal growth and create a life of success and prosperity through positive transformation. Join our diverse team and embark on a journey of empowerment and transformation with...
-
Brand Manager
3 days ago
Canada Life 4 Living Full timeCompany DescriptionLife4Living is a business in the Personal Development industry, dedicated to helping individuals find fulfillment and purpose. Our goal is to promote personal growth and create a life of success and prosperity through positive transformation. Join our diverse team and embark on a journey of empowerment and transformation with...
-
Senior Copywriter, Digital Advertising
4 weeks ago
Canada Dentsu International Full timeJoining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. Our differences make us richer and enable stronger relationships with each other and foster...
-
Marketing and Branding Manager
3 weeks ago
Canada Nch’kaỷ Full timeNch’ḵaỷ Development Corporation (NDC) was established in 2018 as the economic development arm of the Squamish Nation – Skwxwú7mesh Úxwumixw. Nch’ḵaỷ’s mandate is to develop, manage, and own the active businesses of the Nation and was created to allow for the separation of business and politics within the Squamish Nation. Our mission is to...
-
Canada BrandActive Full timeBrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation, marketing and operations and change management. Whether our client is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing brand and marketing dollars, BrandActive has what it...
-
Director, Brand
3 weeks ago
Canada Koho Financial Inc Full timeAbout the Role As the Director of Brand Marketing at KOHO, you will play a pivotal role in shaping and executing the brand strategy to elevate KOHO's presence in the Canadian fintech market. This position requires a seasoned marketing professional with a strong background across integrated marketing and creative management. As an experienced leader,...
-
Senior Account Manager
3 weeks ago
Canada Makemarks Full timeMarks is hiring a Senior Account Manager (Design) for our Marks Toronto studio! This role is for a temporary 18-month contract and can be hybrid or remote. The Role The Senior Account Manager partners with creative and strategy teams to ensure the projects and clients are being managed with the right brand consultation and perspective. The Senior Account...
-
Head Of Brand Management
3 weeks ago
Canada WSP Global Inc. Full timeThe brand management and marketing global WSP team is currently seeking a Brand and Marketing Strategy Director to join its growing team. Reporting to the Global Vice President, Brand Management and Marketing, the director will play a crucial role in shaping the organization ’ s overarching marketing and brand strategy, ensuring it remains dynamic and...
-
Art Director
3 weeks ago
Canada Dentsu International Full timeJoining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. Our differences make us richer and enable stronger relationships with each other and foster...
-
Senior Salesforce Engagement Manager
4 weeks ago
Canada Sunwing Vacations Group Full timeSunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.The Customer Relations Senior...
-
Manager, Social, Content and Brand
4 days ago
Canada Beiersdorf AG Full timeAt Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. Behind every brand, every product and every accomplishment are our more than 20,000...
-
Global Director, Brand
3 weeks ago
Canada WSP Global Inc. Full timeThe brand management and marketing global WSP team is currently seeking a Brand and Marketing Strategy Director to join its growing team. Reporting to the Global Vice President, Brand Management and Marketing, the director will play a crucial role in shaping the organization ’ s overarching marketing and brand strategy, ensuring it remains dynamic and...
-
Head of Branding and Communications
3 weeks ago
, , Canada EmergencyMD Full timeWELCOME TO VCNA! We are St Marys Cement, part of Votorantim Cimentos North America (VCNA), As the North American operations of Votorantim Cimentos, a global building materials and sustainability solutions leader in 11 countries, we are helping to make a positive impact and are transforming our world. We have a culture built on solid partnerships,...
-
Head of Branding and Communications
3 weeks ago
Canada EmergencyMD Full timeWELCOME TO VCNA! We are St Marys Cement, part of Votorantim Cimentos North America (VCNA), As the North American operations of Votorantim Cimentos, a global building materials and sustainability solutions leader in 11 countries, we are helping to make a positive impact and are transforming our world. We have a culture built on solid partnerships,...
-
Canada BrandActive Full timeOur Company BrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation, marketing and operations and change management. Whether our client is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing brand and marketing dollars, BrandActive...