Digital Officer

2 weeks ago

Vancouver, Canada Global Watch CO Full time

The Global Watch Company (GWC) is one of Vancouver’s leading watch and jewelry retailers, specializing in Haute Horlogerie and rare luxury diamonds. GWC is proud to be the only retailer in Vancouver that owns and operates boutiques dedicated to the Rolex, Tudor, and Chopard brands—located in the heart of downtown Vancouver’s Luxury Zone. About the Role As a Digital Officer, you’ll work closely with the Marketing Director to plan, execute, and track high-impact digital campaigns across Google, Meta, Bing, email, and organic social platforms. Your day-to-day will focus on performance marketing, campaign execution, and reporting—helping to drive both brand growth and measurable results for our boutiques and ecommerce. Key Responsibilities Manage and optimize digital advertising (Google Ads, Meta, Bing Ads) Be proactive in improving paid media strategies and proposing relevant keywords Monitor SEM activity of local competitors and suggest optimizations accordingly Ensure brand guidelines are followed and integrated properly for each brand (Rolex,Tudor, Chopard, Panerai) Oversee daily posting and engagement across social media platforms Schedule digital content based on the campaign calendar Create content aligned with the digital campaign agenda Update and maintain Google My Business content regularly Work closely with Web Developers on landing pages and proper tagging Handle reporting dashboards, performance analysis, and email campaigns (Klaviyo) Optimize growth of social media followers and increase website traffic Ensure flawless execution of digital campaigns across all platforms Must be highly data-driven, organized, and proactive Collaborate closely with the Marketing Director to align digital execution with strategic goals Tools & Platforms You’ll Work With Google Ads (Search, Shopping, Performance Max) Bing Ads (Microsoft Advertising) Meta Business Suite (Ads Manager + Organic) Google Analytics 4 (GA4) Microsoft Teams & Microsoft Office Suite (Outlook, Excel, Word, PowerPoint) Canva / Adobe Creative Suite Pinterest, LinkedIn Notion (campaign planning, content calendars) Google Calendar & Microsoft Calendar – Airtable or Monday.com (nice to have) Who You Are Minimum 3 years of experience in digital marketing or performance media Proven experience managing Google Ads, especially Shopping campaigns Strong knowledge of Meta Ads (Facebook & Instagram) Excellent organizational and project management skills Highly analytical, with the ability to translate performance data into actionable recommendations Experience working in Microsoft Teams and within structured corporate environments Full-time, Monday to Friday On-site at our Vancouver head office (Downtown Vancouver) Punctuality, attention to detail, and clear communication are essential Why Join Us You’ll be part of a dynamic team shaping the future of luxury retail in Canada—working with global brands like Rolex, Tudor, Chopard, and Panerai. If you’re passionate about digital performance, luxury branding, and want to make an impact, we’d love to hear from you. #J-18808-Ljbffr

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