Senior Manager, Marketing

Requisition ID: Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture. As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration. Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape What You Will Be Doing Helps drive CMO strategic priorities by tracking and advancing the success of our Marketing Vision and Plan; developing high-impact, high-visibility materials for senior leaders; and delivering on projects as assigned by CMO. Champions a customer‑focused culture, ensuring customer and client needs are placed at the centre of marketing strategy work across the business. This could take two approaches: High‑touch support: supports end‑to‑end development of customized marketing strategies for stakeholders, including project planning, governance, defining objectives, measurement, analysis of consumer insights, ideation sessions, workshops, and program planning. Low‑touch support: provides advisory support with predefined tools for ad‑hoc requests and steering committees, translating high‑touch projects into “project frameworks”, developing strategic marketing tools, leading development and deployment of creative assets, monitoring spend, fostering collaborative relationships, and ensuring proper brand usage. Demonstrates a commitment to Tangerine’s values: accountability, passion, integrity and respect; delivers results in accordance with Tangerine behavioural competencies; creates an inclusive team culture and supports diverse perspectives. Directs day‑to‑day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits, communicating and modelling the Bank’s risk culture throughout teams. Creates an environment in which the team pursues effective and efficient operations, ensuring adequate day‑to‑day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk. Builds a high‑performance environment and implements a people strategy that attracts, retains, develops and motivates the team by fostering an inclusive work environment and using a coaching mindset, communicating vision, values and business strategy, and managing succession and development planning for the team. Skills 8 years of experience in a similar role working in a management consulting firm or as a strategist within an agency/marketing environment. Demonstrated experience in the development of marketing strategies and go‑to‑market plans. Expertise within the Financial Services industry is a plus. End‑to‑end project management. Exceptional analytical skills, highly proficient at processing large amounts of research into relevant strategies that support the Bank’s business goals. Natural storyteller; highly proficient using PowerPoint, strong communication skills, and ability to design and deliver impactful presentations. Ability to manage multiple projects and competing priorities simultaneously in a fast‑paced, challenging, dynamic environment. Highly developed relationship management skills; capable of engaging senior marketing and business strategy leaders across the Bank. Authentic, decisive, resilient, highly collaborative, and results oriented. Self‑starter who takes end‑to‑end ownership and responsibility. What’s in it for you? Work in a mission‑driven culture that prioritises empowerment, diversity and continuous learning. Join a modern banking environment where design plays a central role in shaping client value. Be part of a high‑visibility team reimagining the future of personal finance in Canada. Enjoy benefits and support for saving and investing in your total wellbeing. Belong here, we are equal and uncomplicated. Bring your true self to work; dress codes don’t apply. Experience workspace flexibility and the excitement of working at the official Bank of the Toronto Raptors. Participate in Scotiabank pension & benefits programs (available to permanent employees). Location(s): Canada : Ontario : Toronto At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know. Referrals increase your chances of interviewing at Tangerine by 2x. Get notified about new Senior Marketing Manager jobs in Toronto, Ontario, Canada . Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industry: Banking #J-18808-Ljbffr