VP, Marketing

VP, Marketing – Photonic Inc. Join to apply for the VP, Marketing role at Photonic Inc. Please include a cover letter with your resume (in one file) describing how you would be a great fit at Photonic and what attributes you could bring to our growing team. Base Pay Range CA$203,000.00/yr - CA$279,000.00/yr Responsibilities Marketing Strategy – Define and execute our go‑to‑market approach as the category matures. Collaborate with the executive, product and R&D teams to align positioning, messaging, segmentation, and channel strategy to business objectives. Branding – Define and deliver brand positioning that differentiates us in the quantum technology landscape. Ensure consistent authentic and relevant voice, standardized brand architecture and guidelines for visual identity and messaging, create memorable brand experience, and establish metrics to track brand health, awareness and perception. Thought Leadership – Architect a repeatable thought leadership engine (keynotes, op‑ed, technical explainers, ecosystem content) that responsibly shapes expectations for quantum utility while maintaining scientific credibility. Communications & Content – Own the narrative across all channels—executive communications, media/analyst relations, and integrated content strategy. Build a scalable content engine (web, social, video, technical explainers) that drives awareness and engagement. Scale an editorial and distribution system that blends owned, earned, and partnered content. Product Marketing – Translate an evolving technical roadmap into clear value propositions, competitive/alternative technology positioning, and enablement for internal and external GTM teams. Events & Sponsorships – Develop and execute an event strategy that amplifies our brand and thought leadership from flagship conferences and ecosystem forums to strategic sponsorships that position Photonic at the center of the quantum conversation. Team, Operating Cadence & Measurement – Grow a lean, high‑leverage team; sharpen operating rhythms (quarterly planning, retros, success metrics). Manage budgets with stage‑appropriate discipline and clear ROI storytelling. Qualifications 12+ years in B2B deep tech or enterprise marketing with demonstrated expertise in scaling marketing operations in a high‑growth environment Bachelor’s degree in marketing, business, communications, or related field; MBA or equivalent experience preferred Proven success in category creation, market shaping, and influencing industry standards Transformational leadership style; history of building and inspiring high‑performing teams through hypergrowth and strategic change Exceptional executive presence, with the ability to influence at board, investor, and policy levels. Domain familiarity with quantum, photonics, HPC, advanced semiconductors, or adjacent deep‑tech ecosystems would be a definite asset Benefits Work closely with some of the brightest innovators in quantum technologies to drive breakthroughs that redefine computing Enjoy a fast‑paced and fun environment where you can try new things while solving innovative challenges every day Inclusive company culture that values collaboration Regular social events and fun activities keep our global team connected Competitive compensation package including base salary, stock options, and relocation assistance for global talent Comprehensive benefits including extended health, dental, life, long‑term disability, an employee assistance program, parental leave top‑ups, and a flexible spending account Seniority Level Executive Employment Type Full‑time Job Function Marketing Industry Computer Hardware Manufacturing EEO Statement The base annual salary range for this full‑time role is between $203,000 to $279,000. This range reflects the minimum and maximum target range for new hire base salary across all Canadian locations. Actual compensation may vary outside of this range and is dependent on various factors including but not limited to a candidate's qualifications including relevant education and training, competencies, experience, geographic location, and business needs. Base pay is only one part of the total compensation package. Full‑time roles are eligible for equity and benefits. Base pay is subject to change and may be modified in the future. The description above is what we think an ideal candidate would look like for this role. At Photonic, we understand that everyone has a different work and life journey. If you feel your experience is close to what we've described, but you might not meet all the requirements, please still apply All roles listed are for current vacancies. While artificial intelligence (AI) tools may be used to assist in reviewing applicant profiles, they do not determine candidate outcomes. Our hiring decisions are made by people, not algorithms. We are committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion. We embrace and encourage our employees’ differences, knowing that these very differences inspire innovation and build better teams. If there are any accommodations our team can make throughout our hiring process, please let us know. #J-18808-Ljbffr