VP of Marketing

Get AI-powered advice on this job and more exclusive features. Base pay range CA$150,000.00/yr - CA$175,000.00/yr *This is a remote‑friendly role open to candidates who reside in, and are legally entitled to work in, British Columbia. Preference will be given to those based in Victoria, BC, who are open to working in a flexible, hybrid capacity.* One thing that our team members say they value most is our fun and truly “people‑first” culture. Ours is a place where you’re given the autonomy to do your best work, from home or in the office, with the tools and support you need to do so. We cheerlead your goals and accomplishments and are invested in your future. What we love most about working at Shift Highly competitive salary Attractive vacation, healthcare & benefits, including generous RRSP matching Monthly fitness reimbursements to support a healthy and active lifestyle State‑of‑the‑art and centrally located office Flexible work hours and options to work remotely High‑end hardware and equipment — in office and at home Autonomy and freedom to do your best work on your own terms Opportunities to learn and grow through professional development support, funding, and mentorship Internal mobility: opportunities to work with various products and teams across the Redbrick portfolio of companies “Joining Shift was a breath of fresh air If you're looking for a company that truly prioritizes its people, product, and customers, Shift is the place to be. Here, values aren't just words—they're part of the everyday culture. You're encouraged to take risks, learn from experiences, and grow both personally and professionally. Achievements, big or small, are always celebrated, and the support from the team makes you feel empowered.” What it means to be VP of Marketing Responsibilities include: Strategic Leadership & Vision Setting the strategic direction for Shift’s digital marketing, with a focus on brand. Ensuring that the overall brand marketing program has a direct impact on our brand & domain authority. Managing a multimillion‑dollar brand budget spanning influencers, PR, social media, top‑tier publisher content, relevant ad platforms, video, and more. Building up Shift’s user base via various channels, including collaborating with our internal media buyer on paid ads. Overseeing the continuous enhancement of SEO and our brand reputation through content, blogs, website optimization, and our YouTube channel. Collaborating with the Redbrick Shared Services Marketing & Creative teams on large‑scale initiatives. As a thoughtful and inclusive leader, you will partner with key stakeholders across every level of the organization to collectively work towards goals and objectives. Represent Shift publicly by acting as a brand spokesperson as required. Measurement & Continuous Improvement Reporting on the successes, key project updates, and any potential areas of improvement to key stakeholders. Developing and embracing new best practices in the industry and fostering a culture of continuous improvement. Purpose, Values & Social Impact Continuing to expand our efforts in sustainability and climate‑focused initiatives via our brand and product platforms. Expanding our impact in our communities through our Shift Gives program. Along with all Shift Leadership, ensuring our Shift Purpose & Values are seen and top of mind within Shift. After 1 week You have been onboarded with the marketing team and have a sense of how you will fit within, and lead, the team. You’ve been introduced to the rest of the leadership team and understand their roles. You have met with your direct reports and are beginning to build rapport across the team. You have reviewed the 2026 brand marketing plan and started to add your guidance. You have a deep understanding of our brand mission for Shift and our goals for 2026. You understand the Shift product in its current form, and where it is headed. You have met other cross‑functional leaders to understand company goals and objectives. After 6 months You feel confident in your role and have made a strong impact on the company and its goals for the Shift brand. You have made substantial progress on the brand marketing plan for 2026, and have fully made it your own. You have built a strong rapport with your direct reports and the rest of the Shift team. What we would like to see in you Every Redbricker has three things in common: We’re curious, passionate, and good‑humoured. We try our best to balance hard work with good, old‑fashioned fun. As a VP of Marketing at Shift, there are extra specialties we’re on the lookout for: Bachelor’s degree in business, marketing, or a related area of study. 10+ years of increasing responsibility in digital marketing, brand building, team leadership, and executing marketing strategic goals (preferably within a software product technology company). Leadership experience with a record of accomplishments in digital marketing and brand building. Your efforts have resulted in a direct impact on the financial success of the company. Experience managing a substantial brand budget and guiding funds in the right direction. The ability to operate at the strategic level, yet being close enough to the details to add value to customers and be a real support to your team. The ability to challenge conventional approaches and a willingness to explore unique approaches. Hands‑on experience and a passion for building a brand. A results‑oriented mindset with the ability to manage, from strategic development to detailed execution. The ability to use data to drive fundamental marketing decisions and strategies. Next steps Apply with your cover letter and resume. Take this opportunity to tell us your story and why you’d be a good fit for our team. If you need accommodations during the hiring process, please reach out to us at We’re here to support your success. Be sure to follow us on LinkedIn, Instagram, and YouTube for all that’s happening at Shift. Redbrick and Shift are headquartered on the traditional Coast Salish territory, and we respectfully acknowledge the Lekwungen and W̱SÁNEĆ People of this region. With gratitude, we live, work, and care for this beautiful land. Seniority level Executive Employment type Full‑time Job function Marketing and Sales Industries Software Development #J-18808-Ljbffr