Vice President, Digital Asset Funds

Join to apply for the Vice President, Digital Asset Funds role at Purpose Investments 1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Purpose Unlimited is an independent financial services company with an unrelenting focus on customer‑centric innovation, delivered through technology‑driven solutions. Led by entrepreneur Som Seif, the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Investments is an innovation‑driven asset management company with over $20 billion under management, offering both managed and quantitative investment products. Who you are The Vice President, Digital Assets Funds leads Purpose’s digital‑asset fund franchise — including Purpose Bitcoin ETF (BTCC), Ether ETF (ETHH), Solana ETF (SOLL), XRP ETF (XRPP), Bitcoin Yield ETF (BTCY), Ether Yield ETF (ETHY), Core ETFs (BTCO, ETHO), and future digital‑asset launches. Responsibilities Drive franchise growth, investment excellence, and maintain Purpose’s leadership in regulated digital‑asset investment Oversee product strategy and commercial outcomes, ensuring alignment with Purpose’s vision and market leadership Lead innovation and disciplined governance, embedding best practices across all operations Foster cross‑functional collaboration with Portfolio Management, Sales, Marketing, Capital Markets, and Product teams to deliver integrated results Combine strategic execution and entrepreneurial drive to scale Purpose’s digital‑asset platform and deepen investor trust Ensure Purpose remains the benchmark for transparency, innovation, and integrity in digital‑asset management Champion an AI‑first, innovation‑driven approach across all functions, embedding automation, intelligence, and creativity into investment, operations, and communication Qualifications 1. Strategic Leaders: Lead the growth strategy for Purpose’s digital‑asset fund franchise, covering existing and future funds (BTCC, ETHH, SOLL, XRPP, BTCY, ETHY, BTCO, ETHO). Differentiate Purpose’s offerings versus global peers through performance, structure, and transparency. Oversee fund innovation, including staking integration, yield‑enhanced and tokenized ETF solutions. Ensure all funds meet investment, risk, and regulatory standards. Optimize execution, liquidity, and yield performance across spot and yield products. Use AI‑driven analytics for real‑time tracking error, attribution, and yield optimization. 2. Portfolio Oversight: Ensure all funds meet investment, risk, and regulatory standards (NI 81-102 / NI 41-101). Optimize execution, liquidity, and yield performance across spot and yield products. Use AI‑driven analytics for real‑time tracking error, attribution, and yield optimization. 3. Product & Commercial Development: Drive AUM and revenue growth through new fund design, pricing, and advisor engagement. Partner closely with the Portfolio Management, Sales, Marketing and Capital Markets teams to drive investor education, product positioning, and distribution strategy. Leverage AI‑powered market intelligence to anticipate investor needs and product opportunities. 4. Operations & Infrastructure: Ensure institutional‑grade security, liquidity, and transparency in operations. Champion automation and digital integration to improve scalability and reduce risk. Strengthen vendor, custodian, and data‑provider partnerships supporting multi‑asset coverage. 5. Stakeholder Engagement & Thought Leadership: Act as Purpose’s external voice in digital‑asset investing — leading research, media, and industry advocacy. Align internal teams on messaging, positioning, and investor communication. Advance Purpose’s reputation as Canada’s most credible and innovative digital‑asset manager. 6. AI & Innovation Leadership: Lead Purpose’s AI and innovation agenda across the digital‑asset franchise. Partner with Innovation and Technology teams to apply automation, analytics, and machine learning. Foster a culture of experimentation, continuous learning, and technology adoption. Benefits and Additional Information We are one of Canada’s Top Small & Medium Employers’ 2023 & 2024. Flexible hybrid work model that empowers you to do your best work whether at home or the office. Competitive compensation including equity program. Comprehensive group health and dental benefits and life insurance at little to no cost to you. Lifestyle Spending Account for wellness needs. Flexible paid time‑off policy with unlimited vacation days, and flexible sick and mental health days. Paid parental leave for eligible employees with a top‑up. Generous Group RRSP matching and an optional TFSA program. Training opportunities and tuition support year‑round. Purpose Investments is an equal employer, and we are dedicated to fostering an inclusive and barrier‑free work environment for all employees and candidates. We encourage all qualified candidates to apply and, if accommodation is required during any stage of the recruitment process, please contact any member of the People and Culture team at We thank all applicants for their interest; however, only those selected for interviews will be contacted. Employment type: Full‑time Seniority level: Director Job function: Investment Management and Financial Services #J-18808-Ljbffr