Performance Marketing Manager

Are you a growth-driven marketer who thrives in fast-paced environments? Do you love scaling paid channels, experimenting with new tactics, and turning data into results? We’re looking for a Performance Marketing Manager to own and scale our paid acquisition strategy - helping us reach more Canadians, faster. What we’re building YouSet is disrupting the insurance industry with technology, data and human expertise. We are on a mission to build the most comprehensive and most loved insurance platform in Canada. We’re growing fast and looking for a talented Performance Marketing Manager to help us grow even faster. To date, we’ve helped over 400,000 Canadians shop for their home and car insurance with an average of 4.9 stars in online reviews. What will you be responsible for? North Star : Drive new revenue from qualified leads. 1. Paid Media Ownership Develop and supervise media strategy across Google Ads and Meta Ads (executed by our paid media agency). Write compelling ad copy, define creative concepts, and collaborate with agency for asset production. Oversee campaign set up, audience segmentation, bid strategies, and budget pacing. Continuously A/B test creatives, messaging, targeting, and placements. 2. Creative & Messaging Create detailed briefs for UGC creators Review and optimize ad creatives to ensure messaging-market fit. Build a library of tested hooks, formats, and offers to improve scalability. Collaborate with the content/brand team to align paid ads with broader campaigns. 3. Tracking, Analytics & Reporting Own performance dashboards: build, maintain, and automate reporting in GA4, Looker Studio, or similar. Ensure data integrity through proper tagging (UTMs, GTM setup, event tracking). Conduct cohort and funnel analysis to measure CPA, CAC:LTV, and ROAS. Translate data into insights and actionable recommendations for leadership. 4. Channel Expansion & Testing Identify and validate new acquisition channels (TikTok, YouTube, Podcasts, Influencers, etc..). Run time-boxed experiments with clear success criteria. Build a testing roadmap (new audiences, offers, placements) and document learnings. 5. Collaboration & Stakeholder Alignment Coordinate with SEO/content team to ensure paid and organic alignment (keywords, messaging). Partner with product/development to improve tracking infrastructure and conversion flow. What type of person are you? Results-oriented: You set goals and deliver on them. Proactive: Entrepreneurial, hands-on, and solutions-driven. Data-driven: Mindset with strong analytical rigor. Strategic: Comfortable drawing clear lines between marketing investment and business outcomes. Do you have what it takes? 5+ years of experience in performance or growth marketing with deep expertise across Paid Search & Paid Social. Proven track record managing $100k+/month across Google, Meta and other key platforms, with a primary focus on lead generation. Experience managing external agencies & freelancers. Strong grasp of CPA, ROAS, LTV and unit economics. Advanced Google Sheets/Excel skills and data fluency (GA4, attribution, cohort analysis). Meta Blueprint or Google Ads certified is a plus. Excellent written and spoken English; French is a plus. What’s in it for you? Competitive compensation + stock options Up to 5 weeks of vacation per year 100% remote or downtown Montreal office Work abroad for up to 90 days per year Comprehensive health, dental, vision & life insurance Unlimited sick & mental health days Paid parental leave (4 months top-up) Sponsored team activities & events Flexible start date (the sooner the better) Ready to grow with us? This is a full‑time role at a high‑growth company, with increasing responsibilities and impact.