Social Media Marketing Specialist

3 weeks ago

Ottawa, Canada QC Career School Full time

Company websites:  


Your Role:  As Social Media Marketing Specialist you’ll help develop QC’s multiple school brands by executing paid and organic social media strategies that align with the overall marketing objectives of the company. You’ll use your creativity to develop engaging social content that attracts, engages and retains followers while also driving traffic and conversions. You’ll use your technical and analytical skills to target key audiences, set up A/B tests, and carefully track results.

 

Your Responsibilities Include:

  • Analyzing the social strategies of our key competitors
  • Familiarizing yourself with the customer personas of each school (QC Makeup Academy, QC Design School, QC Event School and QC Pet Studies)
  • Understanding our brand voice and assessing the current performance of each school’s SM channels
  • Developing comprehensive social media strategies for each school incorporating both paid and organic initiatives. Your strategies will outline plans to drive brand awareness, lead generation, and ultimately, enrollments. 
  • Executing and measuring paid social campaigns that drive brand awareness, lead generation, and enrollment
  • Helping with the execution of social organic activities and monitoring and analyzing performance  
  • Setting up and managing content development projects with SMEs
  • Leveraging video creation across platforms
  • Staying on top of trends in the social media industry and adapting approaches as necessary
  • Evaluating opportunities for partnering with influencers and moving ahead if viable

 

 

Your Qualifications:

  • Social Media Marketer: 5+ years
  • Bachelor’s Degree


You Have

  • Excellent writing skills and you can create content for any audience
  • Expert knowledge in running paid social campaigns on platforms such as Facebook/Instagram, LinkedIn, YouTube, Pinterest, and TikTok
  • The ability to create compelling and shareable content using tools such as Canva, Capcut etc.
  • Excellent project management skills and you can productively work with other departments
  • Exceptional data analytics skills and you know how to mine data in various marketing platforms including Google Analytics, ESPs, CRMS, and Social Media platforms
  • Strong knowledge of full-funnel marketing and a proven track record of moving prospects from awareness to sale


Nice to haves

  • Experience utilizing AI tools to optimize your workflow (eg. Jasper, ChatGPT)
  • Previous experience marketing online courses 


Communicator: You’re inquisitive, curious, and highly proficient in both written and verbal communication.

Executor: You’re not afraid to jump in, take initiative, and play an active role in writing, launching, monitoring, and improving campaigns.

Detail-Oriented: You’re meticulous and methodical, diligently monitoring changes and fixing problems quickly.

Resourceful: You take responsibility and enjoy learning independently, finding solutions even when you don't have all the answers.

Team Player: You thrive in an environment where you can receive feedback, share ideas, and work collaboratively with a close-knit team.


Why Work for QC Career School?

  • Hybrid/remote work experience Candidates located in or able to commute to Ottawa, ON preferred.
  • Enjoy a yearly Cost Plus program that includes health, dental, and vision benefits.
  • Join a company where each employee has the ability to make a significant impact. We’re constantly innovating and testing new marketing strategies, providing you with plenty of hands-on experience.
  • Be part of a thriving business that has been innovating in the distance and online learning sector since 1984. We have over 100,000 happy students and ambitious goals to grow the company in the coming years

 

Hiring Stages

1.     Provide a cover letter explaining why you’re interested in the role.  Illustrate your experience with paid social advertising and include relevant metrics. 

2.     Short-listed candidates will be called for an interview.

3.     A short assignment may be given to some candidates to better determine fit.

4.     Final interviews will be scheduled. 


If you are passionate about social media and looking for an opportunity to make a tangible impact, we would love to hear from you

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