PERFORMANCE MARKETING MANAGER

2 weeks ago

Vaughan, Canada Finlink Group Full time

Performance Marketing Manager Ready to take the reins of high-impact growth campaigns and turn data into momentum? We’re on the hunt for a Performance Marketing Manager who lives and breathes digital acquisition, a sharp strategist and hands-on optimizer who thrives on testing, scaling, and creative problem-solving across top performance channels. What You’ll Do Design, launch, and refine paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, with a focus on driving top-quality mobile installs and first-time deposits. Take charge of 7-figure monthly budgets, ensuring strong ROAS, engagement, and lifetime value performance. Use AppsFlyer for tracking, attribution, and event-based optimization. Lead the creative testing process, collaborating closely with design and motion teams to build and iterate on high-performing ad concepts. Build and manage A/B testing frameworks that uncover winning audiences, creatives, and placements. Continuously optimise campaigns in real-time for cost efficiency, engagement, and retention. Develop robust tracking, reporting, and analytics frameworks to provide visibility across all funnels. Stay ahead of platform updates, attribution changes, and privacy trends, adapting strategies accordingly. Blend brand and performance strategies to maximise cross‑channel synergy and growth opportunities. Experiment with new acquisition channels, including programmematic, influencer, and emerging ad networks. What We’re Looking For 4+ years of hands‑on experience in performance marketing or user acquisition across Meta, TikTok, Snapchat, and StackAdapt. Proven record of managing large‑scale budgets and delivering measurable performance growth. Deep understanding of bid strategy, audience segmentation, and campaign optimisation. Experience with mobile app marketing, including AppsFlyer tracking and post‑install event optimisation. Strong collaboration skills ‑ especially with creative and content teams. Analytical mindset and comfort with data interpretation and actionable insights. Expertise in A/B testing, funnel optimisation, and ROAS improvement. Bonus points for experience in iGaming, familiarity with S2S setups, and hands‑on use of AppsFlyer, Meta Pixel, or TikTok Events API. Why You’ll Love This Role Join a fast‑scaling global environment where your impact is tangible. Enjoy competitive compensation and a performance‑based bonus structure. Work directly with senior leadership and creative teams to shape growth strategies. Access premium ad‑tech tools ‑ including AppsFlyer, StackAdapt, and the Meta Business Suite. Thrive in a culture built on creativity, analytics, and constant innovation. Your Next Big Growth Story Starts Here If you’re driven by performance, powered by data, and inspired by creative experimentation, this is your chance to lead campaigns that make a measurable difference. Step into a role where strategy meets scale, and where your work directly fuels global growth. Apply now and turn insight into impact. #J-18808-Ljbffr

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