Performance Marketing

2 weeks ago

Vaughan ON LK M, Canada Next Up Marketing Full time

Next Up Marketing — a fast-growing social media marketing agency based in Vaughan — is looking for a Performance Marketing & Meta Ads Specialist with advanced technical expertise in Meta Ads Manager, Google Ads, and cross-platform digital advertising. This role blends high-level media buying, creative production, and direct client communication, including calling warm leads and helping book sales meetings.

This is a fast-paced role suited for someone who has run ads across multiple industries and understands both the technical backend of ads and the front-end client acquisition process.

KEY RESPONSIBILITIES

Meta Ads Management (Primary Responsibility)

  • Plan, launch, and optimize campaigns in Meta Ads Manager, including:
  • Conversion campaigns
  • Lead generation campaigns
  • Retargeting funnels
  • Custom & Lookalike Audience building
  • Pixel/Conversions API setup
  • A/B testing ads, placements, and bid strategies
  • Interpret data from Ads Manager, Events Manager, and Meta Business Suite to drive decisions.
  • Maintain strong ROAS, CPL, CTR, and CAC metrics.

Google & Multi-Platform Ads

  • Manage campaigns on Google Ads (Search, Display, Performance Max, YouTube).
  • Knowledge of:
  • Keyword bidding
  • Quality Score optimization
  • Search term analysis
  • Retargeting audiences
  • Bonus: Experience with TikTok Ads, LinkedIn Ads, Snapchat Ads, or programmatic platforms.

Creative Strategy & Ad Production

  • Develop compelling ad creatives (static, carousel, video concepts, hooks, scripts).
  • Work with the content team to ensure ads align with brand goals.
  • Analyze creative fatigue and recommend new creative angles, messaging, and formats.

Lead Calling, Client Communication & Sales Support

  • Call inbound leads to:
  • Qualify prospects
  • Book meetings for the Next Up Marketing sales team
  • Follow scripts and objection-handling frameworks
  • Conduct follow-up calls to nurture warm leads.
  • Assist in closing clients where needed.

Campaign Reporting & Analytics

  • Build weekly and monthly performance reports.
  • Break down KPIs clearly: ROAS, CPA, CPM, CTR, frequency, conversions.
  • Provide optimization recommendations based on real data across all campaigns.

General Support & Additional Tasks

  • Assist with smaller creative, administrative, and operational tasks within the agency.
  • Coordinate with the content, editing, and operations teams.
  • Help refine processes for ads, funnels, and lead management.

REQUIREMENTS

  • 2+ years of hands-on experience running Meta ads across multiple niches (e.g., restaurants, beauty, real estate, e-commerce, fitness, professional services, etc.).
  • Deep knowledge of Meta Pixel/Conversions API, Event Match Quality, and Business Manager structures.
  • Strong understanding of Google Ads, keyword strategy, and analytics.
  • Ability to analyze and interpret campaign data confidently.
  • Strong communication skills — comfortable calling leads and speaking with clients.
  • Creative mindset for ad angles, hooks, and content direction.
  • Highly organized, reliable, and proactive.

WHY JOIN NEXT UP MARKETING?

  • Work with a fast-scaling agency with premium clients.
  • Grow in a hybrid role that blends technical marketing, creative strategy, and client interaction.
  • Opportunity to take full ownership of performance marketing within the company.
  • Work directly with the founders and decision-makers.

Job Type: Full-time

Pay: $17.20-$28.92 per hour

Expected hours: 30 – 60 per week

Benefits:

  • On-site parking
  • Paid time off
  • Profit sharing
  • Work from home

Work Location: In person

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