Sr. Marketing Manager, Food

1 week ago

Canada Centric Software Full time

The Sr. Marketing Manager is responsible for managing the Americas content team and will work closely with Americas field marketing. This role is responsible for the strategy and creation of all content needed to support North America field marketing campaigns events and activities. This position reports to the Sr. Marketing Director, Americas. You will partner with both field marketing and sales to focus your efforts on lead generation and brand awareness for Centric solutions. You will have the opportunity to leverage your deep understanding of both the grocery/food/beauty industry and also B2B enterprise software marketing.


You are high energy and persistent, have a strong work ethic and enjoy your work. You have excellent interpersonal skills and are well-spoken but are not afraid to roll up your sleeves and accept a challenge. You are both a strategic thinker and do-er who can handle multiple priorities.


The Centric marketing team is fast-paced, diverse, dynamic and welcoming and we genuinely enjoy working with one another. Centric Software is a Silicon Valley-based, high growth company with customers in 53 countries.


Responsibilities

  • Manage a growing team of talented individuals and contractors overseeing strategy, project management, copywriting, design, and video development.
  • Work in partnership with the Americas field team to develop the editorial calendar for the Americas for all segments. Utilizing relevant topics and innovative campaign concepts, produce content best suited for the audience taking into consideration industry, region, segment, persona and funnel stage.
  • Develop strategy and content for multiple channels including email, web, digital advertising, direct mail, social media, webinars and in-person events/trade shows.
  • Work closely with Centric’s Americas customers to develop news releases, reference materials, secure speaking sessions, and create presentations for field events.
  • Experiment with new marketing tools (ex: web-based apps) and research creative ideas and options for the region.
  • Ensure timely deployment of programs by managing stakeholders, budget, timelines and processes.
  • Test tactics and messaging in order to maximize event and campaign ROI. Track performance (conversions, reads, etc.) and webinar sign ups/show ups by topic etc. Incorporate key learnings into future plans and projects.
  • Provide strategy plans, metrics and reporting to management with the goal of meeting regional KPIs.
  • Business unit lead generation and brand awareness. Bonus will be based on lead generation KPIs and business generated from marketing activities. Role also works with our Customer Success Team to stay close to our 800+ customer base worldwide.


Qualifications:

  • Vertical/solution expertise. B2B enterprise software marketing experience. You are an industry expert and understand ideation to production to compliance and selling.
  • Strategically minded, ability to execute, entrepreneurial in approach
  • Strong communication & writing skills
  • Autonomous, strong leadership skills, not afraid to also manage. Strong character with grit and determination.
  • Proven experience managing one or more team members
  • At least 10-years experience.


What We Offer

  • Competitive salary and benefits
  • A multifaceted job with a high degree of responsibility and a broad spectrum of opportunities
  • Opportunity to work remotely with a dedicated and motivated team. The position is 100% remote and can be based anywhere in North America.
  • Varied and challenging work to help you grow your technical skillset



Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.

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