Sr. Performance Marketing Manager

Sr. Performance Marketing Manager Join to apply for the Sr. Performance Marketing Manager role at Dropbox . Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan. Company Description Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself—Dropbox is ready for you. Team Description The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights. Role Description As a Sr Performance Marketing Manager, you will play a pivotal role in shaping and executing the go-to-market growth strategy for Dropbox’s most exciting products. The ideal candidate will have a proven track record in product-led growth and sales-led growth motions, deep expertise in B2B SaaS marketing, and the ability to design and scale full-funnel programs that drive conversion, pipeline, and product adoption. You will bring a strong command of growth best practices across digital channels, campaign orchestration, lead nurturing, and conversion optimization, paired with sharp analytical skills to measure, iterate, and improve performance. Your focus will be on building high-impact programs that attract, engage, and convert target audiences while aligning with overall business and revenue objectives. Responsibilities Growth Strategy: Develop and execute full-funnel acquisition plans that drive product awareness, conversion, pipeline, and achieve growth targets for Dropbox Dash. Pipeline Acceleration: Partner with sales and product marketing to deliver programs that generate qualified opportunities and accelerate deal cycles. Integrated Campaign Management: Lead the design, execution, and optimization of digital campaigns across paid social, content syndication, display, and emerging channels, ensuring alignment with buyer journeys and business objectives. Analytics and Optimization: Measure campaign performance, pipeline contribution, and ROI. Use insights to optimize programs, produce QBR and MBR reporting, and share learnings with leadership and cross-functional teams. Cross-Functional Alignment: Partner with sales, product marketing, and integrated marketing teams to ensure demand generation initiatives support GTM priorities and product positioning. Budget Management and Forecasting: Manage program budgets and forecasts, making data-driven investment decisions that balance near-term performance with long-term growth. Market Research: Track industry trends, user behaviors, and competitive activity to uncover opportunities that strengthen Dropbox’s product-led and sales-led growth engine. Requirements Minimum of 8+ years in B2B marketing with a focus on demand generation, performance marketing, and/or digital marketing. Data driven with a strong ability to interpret marketing and sales data, generate actionable insights, and translate findings into strategies/experiments that improve performance and ROI. Proven track record in planning, executing, and optimizing multi-channel demand programs across paid search, paid social, content syndication, and display. Drive impact through deep knowledge of platforms including Google Ads, Meta, LinkedIn, programmatic display, and content syndication partners, with experience testing and scaling new channels. Build strong cross-functional partnerships by influencing and aligning with sales, product marketing, brand, and other stakeholders. Direct budget management, forecasting, and investment prioritization to balance near-term pipeline with long-term growth. Demonstrated success in owning initiatives end-to-end, driving alignment across teams, and presenting insights and recommendations to senior leadership. Experience driving PLG/self-serve program management to accelerate customer acquisition, activation, and expansion through scalable, data-informed marketing initiatives. Preferred Qualifications Familiarity with advanced attribution modeling, funnel analytics, and marketing mix optimization. Compensation The range listed above is the expected annual salary/OTE for this role, subject to change. Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). Benefits Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh. Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more. Mental health and wellness benefits. Monthly Internet Allowance. Intern Social Stipend. Annual Emerging Talent Summit, travel and hotel accommodations provided. Additional Benefits Details Are Available Upon Request. Where group plans are not available, allowances may be provided. Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy. Dropbox supports responsible use of AI for preparation, but misrepresentation of skills or experience is not permitted. See our AI philosophy. Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox. Seniority Level : Not Applicable Employment Type : Full-time Job Function : Marketing Industries : Software Development, IT Services and IT Consulting, and Technology, Information and Internet Location Toronto, Ontario, Canada Salary Range $125,000.00-$140,000.00 #J-18808-Ljbffr