Head of Paid Digital Media

Overview At Intrepid Travel we exist to inspire, create, share and lead the best travel experiences ever – for both people and the planet. More than 34 years later, we’re proud to be a certified B Corp with hundreds of trips in over 100 countries. As the Head of Digital Paid Media, Global, you\'ll drive measurable results and help our brand achieve profitable growth. You will lead the day-to-day performance of all paid digital media, including SEM, Paid Social, Programmatic (Display, Video, Digital OOH) and BVOD. With a focus on maximizing brand awareness, online inquiry, quality traffic, and profitable revenue growth, you will be conversion-obsessed and detail oriented. You demonstrate an ability to execute profitable online campaigns from conception to implementation, with detailed reporting and analytics. Your curiosity and drive will push innovation in our paid media approach. You will have experience managing, leading, and mentoring a team, as well as agency partners. You will work closely with the GM, Digital Marketing, lead the day-to-day paid digital media team and collaborate with cross functional teams including the Regional Marketing teams, SEO team, Global Brand team, Data and Analytics as well as our external media agencies. This is a Full-Time Permanent Position paying up to $120,000 CAD, that will operate on a hybrid basis out of our office in Toronto. Responsibilities Lead the day-to-day performance of all paid digital media (SEM, Paid Social, Programmatic, BVOD, DOOH). Drive profitable growth through brand awareness, online inquiries, quality traffic, and revenue optimization. Develop and execute profitable online campaigns from conception to implementation with detailed reporting and analytics. Manage, mentor, and develop a team and agency partners; foster cross-functional collaboration. Collaborate with the GM, Digital Marketing and cross-functional teams (Regional Marketing, SEO, Global Brand, Data & Analytics) and external media agencies. Qualifications 7+ years of experience leading performance marketing strategy, including managing large enterprise-level budgets. Experience within a high-growth organization, ideally in a DTC environment and managing global paid programs. Deep understanding of key digital marketing channels (Search, Social, Programmatic, DOOH) and traditional ATL media. Owned and accountable for full-funnel strategies; strong stakeholder management and cross-functional collaboration. Strong quantitative, analytical, and critical thinking skills with an analytical approach to testing, implementing, and analyzing campaigns. Knowledge of testing, measurement, and automation practices to optimize ROI and evolve strategy. Diversity & Inclusion Our people reflect the diversity of our customers and the communities we visit. Intrepid is made up of 71 nationalities in over 30 countries, and we recognise that diversity makes us a stronger business. We support a culture where people can be themselves and encourage applications from people of all backgrounds, including First Nations People, LGBTQI+ people, those living with a disability, or from disadvantaged backgrounds, and all people from different ethnicities, races, and religions. Rewards & Benefits Flexible work arrangements, work-from-home and the ability to work from anywhere 4 weeks a year. A free Intrepid trip every year, plus generous discounts for families and close friends. 5 extra days of leave per year for use on Intrepid trips. Minimum of 10 weeks paid parental leave for all parents, plus other leave provisions. Access to e-learning platforms, professional development and mentor programs. 20 hours of volunteer leave every year. Employee Assistance Program, a 24/7 counselling service for you and your family. We are Real. Together. Ambitious. Impactful. These are our values and, to us, they are more than words; they are the pillars of our success and the work our people do every day. #J-18808-Ljbffr