Head of Growth

Prepare Medical is a fast-growing Canadian healthcare brand dedicated to providing Physician-prescribed emergency medication packs to individuals and families nationwide. Every pack is carefully reviewed by licensed physicians and includes trusted, high-quality medications designed to support Canadians in urgent or unexpected situations. As we expand our digital footprint and scale our direct-to-consumer offerings, we are looking for an experienced Head of Growth to lead the strategy, optimization, and performance of our DTC brands and e-commerce channels. This role will play a pivotal part in accelerating our national reach, shaping our customer experience, and driving sustainable growth across all digital touchpoints. Position Overview The Head of Growth owns the full performance engine for all Prepare Medical DTC brand partners. This includes: Leading paid media (Meta, Google, TikTok). Lead organic channels such as SEO, content, email, CRO. Developing full-funnel growth systems across awareness > conversion > retention. Overseeing UX and improving conversation metrics. Testing creative and messaging frameworks for still ads, video ads, landing pages, and email. Driving influencer and partnership channels with a strict ROI lens This role requires a strategic thinker, a hands‑on operator, and a creative problem solver who understands the nuances of DTC healthcare, regulated marketing environments, and what actually converts customers at scale. Previous experience in a similar role is ideal. Key Responsibilities 1. Growth Strategy, Acquisition & Performance Optimization Build and execute full-funnel, multi-brand growth strategies across paid acquisition, organic channels, email/SMS, partnerships, and SEO. Own all paid media platforms (Meta, Google, TikTok, influencers, affiliates), including still ads, UGC, video creatives, and structured A/B testing frameworks. Analyze performance data (ROAS, MER, CAC, LTV, scroll depth, heatmaps, drop‑off points) using GA4, Triple Whale, PostHog, Looker, etc. to drive continuous optimization across awareness > conversion > retention. Evaluate and enhance the onsite experience—identifying user drop‑offs, optimizing landing pages, refining UX flows, and improving abandoned‑cart, onboarding, and checkout performance. Build long‑term organic growth through SEO strategy, keyword development, content planning, and site authority building, ensuring visibility across Google and AI search engines. 2. Brand Leadership, Creative Direction & Customer Experience Define brand positioning, voice, messaging frameworks, and audience personas across multiple DTC healthcare brands. Oversee creative development across ads, landing pages, emails, video, PR content, and influencer campaigns to ensure high-performing, cohesive storytelling. Manage lifecycle marketing (email, SMS, subscription retention flows) with continuous testing of segmentation, timing, and messaging to improve engagement and LTV. Lead community, influencer, and ambassador programs with a strong ROI lens, building authentic, compliant partnerships aligned with DTC healthcare standards. Drive UX and customer journey alignment, ensuring a seamless experience from ad click to purchase flow. Lead and mentor a high-impact growth, creative, and analytics team while coordinating cross‑functional collaboration with product, engineering, operations, and clinical partners. Own forecasting, budgeting, pacing, and performance reporting across all brands, presenting clear insights and recommendations to leadership. Set growth targets, KPIs, and marketing efficiency ratios, ensuring disciplined operational excellence and scalable systems for multiple DTC healthcare brands. Develop processes, growth playbooks, and repeatable frameworks that support new brand launches and ongoing scale across Prepare Medical’s expanding healthcare portfolio. Oversee business development initiatives, partnerships, and influencer channels, ensuring measurable impact and long‑term growth efficiency. Qualifications You Have 6–10 years in growth, performance marketing, or marketing leadership roles. Proven experience scaling multiple eCommerce or DTC brands simultaneously. Strong hands‑on expertise in Meta, Google, TikTok, and affiliate channels. Experience in regulated industries (healthcare, wellness, telemedicine). Deep understanding of CRO, Conversion Insights, Funnel architecture. Experience collaborating with design, product, engineering, and operations teams. Strong analytical skills, you can break down reports, not just read them. Ability to think strategically while executing tactically. Bonus Points For Fluency with GA4, Triple Whale, PostHog, Looker, Amplitude. SEO experience across technical + content frameworks. Creative fluency (Adobe Suite, Canva, video editing). Experience with DTC healthcare subscription models (ED, weight loss, etc.). What Makes This Role Unique You’ll build systems that scale not just one brand—but an entire ecosystem. You’ll shape the evolution of how people purchase prescription healthcare online. You’ll have massive ownership and influence over product, brand, and growth trajectory. Referrals increase your chances of interviewing at Prepare Medical by 2x #J-18808-Ljbffr