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Social Media Manager

1 month ago

Canada Webrunner Media Full time

About Webrunner


Webrunner is a premier digital marketing agency dedicated to the home improvement industry. Since 2018, we've helped countless contractors across the USA and Canada scale their businesses through strategic online marketing solutions. Our services encompass branding, website design & development, paid search & social campaigns, SEO, marketing automation, and consulting. Our mission is to be the most helpful digital marketing agency for contractors, driven by our core principles of being helpful, proactive, attentive, and continuously innovative.


The Role


We’re on the lookout for a creative and results-driven Social Media Manager  to elevate Webrunner’s online presence. In this role, you’ll be responsible for managing, optimizing, and growing our social media channels, engaging with our audience in meaningful ways, and ensuring our brand’s voice is consistent across platforms. If you’re passionate about storytelling through short-form content, building online communities, and staying ahead of social media trends, this might be the perfect opportunity for you


Key Responsibilities


  • Social Strategy & Implementation:  Develop and execute a social media strategy that highlights Webrunner’s expertise, showcases our brand personality, and attracts contractors in the home improvement industry.
  • Content Planning & Scheduling:  Collaborate with our Content Marketing Manager and other internal teams to plan engaging content, create posting schedules, and ensure smooth cross-platform coordination.
  • Community Management:  Monitor and respond to comments, messages, and mentions promptly to build trust and foster positive relationships with our audience.
  • Brand Consistency:  Uphold a unified brand voice and aesthetic across all social platforms (Facebook, LinkedIn, Instagram, TikTok etc.).
  • Performance Analysis:  Track and analyze social media metrics (e.g., reach, engagement, follower growth), and adjust strategies to maximize ROI and increase audience engagement.
  • Trend Watching:  Stay current on social media trends, new features, and emerging platforms.
  • Collaboration:  Work closely with design, marketing, and leadership teams to integrate social media initiatives into broader campaigns and ensure cohesive messaging.


Qualifications


  • Bachelor’s degree in Marketing, Communications, or a related field (or relevant experience).
  • 2+ years of experience managing social media channels for a brand, agency, or startup (experience in B2B or home improvement a plus).
  • Strong understanding of social media best practices, algorithms, and platform-specific nuances.
  • Proven track record of growing social channels, increasing engagement, and driving leads or conversions.
  • Experience with social media scheduling and analytics tools (e.g., Hootsuite, Sprout Social, or similar).
  • Excellent written communication skills, with a knack for crafting attention-grabbing captions.
  • Ability to interpret data, create reports, and adjust strategy based on performance insights.
  • Team player who thrives on collaboration but can also run with a project independently.
  • Creative mindset and willingness to experiment with new ideas.


We Offer


  • A remote working environment with flexible hours.
  • A supportive and innovative team that values learning and growth.
  • Annual salary range of $45,000 - $55,000 CAD and performance incentives.
  • Opportunities for professional development and advancement.


How to Apply


Please submit your resume and a cover letter explaining why you’re an ideal fit for our Social Media Manager role. Feel free to include links to social accounts or campaigns you’ve successfully managed—you know, to let your work speak for itself.


We look forward to hearing from you and exploring how you can help us shine on social media at Webrunner


At Webrunner, we believe that diversity and inclusion at our company is essential to our success. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool. We are an equal opportunity employer.


Note : Only applicants who are selected for an interview will be contacted.


Disclaimer:  This job description is subject to change at any time.


***


À propos de Webrunner


Webrunner est une agence de marketing numérique de premier plan dédiée à l'industrie de la rénovation domiciliaire. Depuis 2018, nous avons aidé d'innombrables entrepreneurs à travers les États-Unis et le Canada à faire évoluer leurs entreprises grâce à des solutions stratégiques de marketing en ligne. Nos services englobent l'image de marque, la conception et le développement de sites Web, la recherche payée et les campagnes sociales, le référencement, l'automatisation du marketing et le conseil. Notre mission est d'être l'agence de marketing numérique la plus utile pour les entrepreneurs, en nous appuyant sur nos principes fondamentaux : être utile, proactif, attentif et continuellement innovant.


Le rôle


Nous recherchons un(e) Social Media Manager créatif (ve) et axé(e) sur les résultats pour renforcer la présence en ligne de Webrunner. Dans ce rôle, vous gérerez et développerez nos canaux de médias sociaux, stimulerez l’engagement de notre audience et veillerez à ce que la voix de notre marque reste cohérente à travers toutes les plateformes. Si vous adorez les formats courts, bâtir des communautés en ligne et garder une longueur d’avance sur les tendances des médias sociaux, ce poste est fait pour vous


Principales responsabilités


  • Stratégie & Mise en Œuvre  : Développer et appliquer une stratégie de médias sociaux afin de mettre en valeur l’expertise de Webrunner, d’afficher la personnalité de notre marque et d’attirer les entrepreneurs du secteur de la rénovation domiciliaire.
  • Planification & Programmation du Contenu :  Collaborer avec notre Content Marketing Manager et d’autres équipes internes pour planifier des contenus captivants, créer un calendrier de publications et assurer une coordination fluide entre les différentes plateformes.
  • Gestion de Communauté :  Surveiller et répondre aux commentaires, messages et mentions afin de favoriser la confiance et de créer des relations positives avec notre audience.
  • Cohérence de la Marque :  Maintenir une tonalité et une esthétique unifiées sur tous nos médias sociaux (Facebook, LinkedIn, Instagram, TikTok, etc.).
  • Analyse de Performance :  Suivre et analyser les indicateurs de performance (portée, engagement, croissance de la communauté) et ajuster les stratégies pour optimiser le ROI et développer l’engagement.
  • Veille des Tendances :  Rester à l’affût des tendances des médias sociaux, des nouvelles fonctionnalités et des plateformes émergentes.
  • Collaboration :  Travailler en étroite collaboration avec les équipes de design, de marketing et de direction pour intégrer les initiatives sur les médias sociaux aux campagnes générales et garantir une cohérence des messages.


Qualifications


  • Baccalauréat en marketing, communication ou dans un domaine connexe (ou expérience pertinente).
  • Plus de 2 ans d’expérience en gestion de canaux de médias sociaux pour une marque, une agence ou une startup (une expérience B2B ou dans le domaine de la rénovation domiciliaire est un atout).
  • Solide compréhension des meilleures pratiques, des algorithmes et des spécificités de chaque plateforme.
  • Expérience avérée de la croissance de communautés, de l’augmentation de l’engagement et de la génération de leads ou de conversions via les médias sociaux.
  • Maîtrise des outils de planification et d’analyse des médias sociaux (Hootsuite, Sprout Social, etc.).
  • Excellentes compétences en rédaction, avec un talent pour rédiger des légendes accrocheuses.
  • Capacité à interpréter les données, à créer des rapports et à ajuster la stratégie en fonction des résultats.
  • Esprit d’équipe qui s’épanouit dans la collaboration, tout en étant capable de mener un projet de manière autonome.
  • Créativité et volonté d’expérimenter de nouvelles idées.


Nous offrons


  • Un environnement de travail à distance avec des horaires flexibles.
  • Une équipe solidaire et innovante qui valorise l’apprentissage et la croissance.
  • Fourchette de salaire annuel de $45,000 - $55,00 CAD et des incitations à la performance.
  • Des opportunités de développement professionnel et d’avancement.


Comment postuler?


Veuillez soumettre votre CV et une lettre de motivation expliquant pourquoi vous êtes la personne idéale pour ce poste de Social Media Manager. N’hésitez pas à inclure des liens vers les comptes ou les campagnes de médias sociaux que vous avez gérés avec succès—votre travail en dira long sur vous


Nous sommes impatients de vous entendre et de découvrir comment vous ferez briller Webrunner sur les réseaux sociaux


Chez Webrunner, nous pensons que la diversité et l’inclusion au sein de notre entreprise sont essentielles à notre succès. Nous cherchons à recruter, développer et retenir les personnes les plus talentueuses à partir d’un bassin de candidats diversifié. Nous sommes un employeur qui souscrit au principe de l’égalité des chances.


Note :  Seuls les candidats sélectionnés pour un entretien seront contactés.


Clause de non-responsabilité :  Cette description de poste peut être modifiée à tout moment.