Director, Product Growth Strategy
3 weeks ago
Bring your best and truest self. We celebrate what makes us different and what brings us all together. At Greenway Health, we are committed to an inclusive environment and a culture of belonging as we pursue our purpose of healthier communities, successful providers, and empowered patients. We are united in our goal to build the future of healthcare technology. Join us
Director, Product Growth Strategy is responsible for leading the growth of Greenway’s product portfolio by developing and executing strategies that drive increased revenue, earnings, and market share. Responsibilities include identification, evaluation, and execution of new product growth opportunities; driving growth through the advancement of build, buy, or partner opportunities; and supporting a strategic go-to-market framework across the organization.
The Director position must lead business case development to support growth initiatives that drive to product market success. Growth could come in the form of organic development, strategic partnerships, or M&A activity. Additionally, a key aspect of this role is managing all aspects of key third-party product partnerships including contracting, reselling, marketing, client support, quarterly business reviews, etc. This role requires close collaboration with key stakeholders in the product lifecycle including sales, marketing, legal, compliance, support, and finance.
As a People Leader role at Greenway Health, this position will be expected to provide proactive and real-time coaching and feedback to team members and demonstrate the Greenway Competencies to include the Leadership Competencies of Care for Yourself, Care for Others, and Care for our Brand.
Product Growth
- Develop and communicate a product growth vision and strategy that aligns with the company's overall goals and objectives.
- Lead the development and execution of product growth strategies that drive revenue and market share.
- Work closely with other key stakeholders in the product development lifecycle to ensure that the product roadmap is aligned with the company's goals.
- Develop and maintain a deep understanding of the market, competitors, and industry trends.
- Identify new market opportunities and develop strategies to capitalize on them.
- Lead cross-functional teams to execute product growth strategies.
- Develop and maintain relationships with key customers and partners.
- Monitor and analyze product performance metrics to identify areas for improvement.
Partnerships & Commercial Relationships
- Drive new revenue and earnings through acquisition and maintenance of marketplace and strategic partnerships.
- Manage Greenway Health’s overall corporate relationship with strategic partner(s) to foster executive alignment, execution, and achievement of planned business outcomes.
- Work with internal stakeholders to negotiate and finalize partner agreements, coordinate integration with Greenway products, align client support and sales strategies, and drive go-to-market success.
- Periodically review actual sales to compare to business case expectations.
Go-To-Market Success
- Product Pricing : Oversee Greenway’s pricing committee and align overall Greenway’s product pricing strategy to balance earnings and market competitiveness.
- Partner Pricing :Ensure partnership product pricing is market competitive and profitable for Greenway.
- Channel Partnerships : Oversee channel/partner go-to-market strategy, rollout, program management, and implementation.
- Marketing Alignment: Partner with Marketing to drive content/collateral creation
- Sales Alignment: Partner with sales with respect to lead generation and solution positioning
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