Marketing Operations Strategist

Marketing Operations Strategist (Remote Canada) Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation, our proprietary marketing methodology, to cut through the noise. We drive pipeline, fuel SQLs, and scale brands serious about growth. From Paid Media and SEO to CRO, RevOps, and Go‑To‑Market Strategy we build marketing engines that win in SaaS and across B2B industries. We move fast, think boldly, and hire people who challenge the status quo and push campaigns past what’s expected. If you live for performance, love solving hard problems, and want your work to mean something, you’ll fit right in. Internally, this role is titled Account Strategist, Revenue Operations. What You Offer Technical mastery of HubSpot, Marketo, and/or Pardot, managing multiple client instances end‑to‑end Strong expertise in GTM and GA4, including event architecture, schema governance, and tracking QA Hands‑on experience with offline conversion tracking and CRM‑to‑ad‑platform integrations (Google Ads, LinkedIn, Meta) Ability to evaluate and optimize revenue operations processes that directly impact pipeline efficiency and revenue performance Data‑driven mindset: building marketing and revenue dashboards, auditing data hygiene, performing technical diagnostics Strong client‑facing communication skills and ability to collaborate with Director‑level stakeholders and above Curiosity, drive, and a desire to deepen your technical and strategic RevOps skill set Roles & Responsibilities Serve as a hybrid technical implementer and strategic RevOps advisor for B2B Tech and SaaS clients Architect and execute tracking infrastructures across GTM/GA4, MAPs, and CRM systems to ensure accurate attribution and revenue reporting Set up and validate offline conversion pipelines across Google Ads, LinkedIn, and Meta to unlock full‑funnel optimization Identify opportunities to expand client engagements across Marketing Ops, RevOps, Paid Media, and Analytics lines of business Stay up to date on best practices in RevOps, including lead routing frameworks, attribution models, ABM strategies, and sales qualification methodologies Build strong relationships with multiple client stakeholders to drive renewals and long‑term retention Communicate directly with clients via email, Slack, and Zoom—translating technical insights into actionable recommendations Manage deliverables, project milestones, and technical implementations from discovery to final deployment Here’s What Success Looks Like You own a book of clients with full autonomy to manage goals, strategy, and relationships Clients experience improved data accuracy, cleaner reporting, and better revenue insights, reflected in stronger NPS and retention rates You grow your client accounts through strategic RevOps roadmapping and cross‑functional collaboration You reach a point of scale where we hire additional team members to support the client load you’ve grown You mentor new hires, sharing technical processes and helping build our RevOps practice What We Offer Living wage Medical, dental, vision plans, disability, and life insurance coverage for you and your family, including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents Mental health support: certified therapists through Spring Health and Headspace membership Physical wellness: Gympass Time off: Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge, paid parental leave Financial: Traditional and Roth 401(k) with a 3% company match Bonus: Annual bonus based on tenure, scaling over time Annual anniversary trip to Newport Beach, CA with peers and executive leadership Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in Canada, with the option to use our state‑of‑the‑art offices in Irvine, California. For this role, you must have current work authorization in Canada and permanently reside there. You will primarily collaborate with colleagues through virtual meetings (Zoom) and Slack. You must operate a laptop computer (PC or Mac), have reliable internet access, and maintain a professional background. Additional Information To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations, direct your inquiries to At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Advertising Industries: Advertising Services #J-18808-Ljbffr