Director, Product Marketing

Overview Join us to build a more rewarding financial future for all Canadians. At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada. Neo is looking for an experienced product marketer to lead go-to-market strategy for our lending portfolio. This role is primarily focused on bringing new and differentiated lending products to market, from early positioning through launch and scale. You will own how our lending products are framed, valued, and understood by customers, translating product strategy into clear, compelling product marketing that drives adoption while optimizing for low-cost acquisition. This role cuts across the marketing organization and provides leadership and direction to channel owners and their teams. What You’ll Be Doing Own the integrated go-to-market strategy for lending products, aligning strategy and execution with the GTM team across channels based on performance objectives you help define. Lead end-to-end product marketing for new lending launches, including positioning, target audience definition, value proposition development, messaging frameworks, and launch planning. Define and deliver strong product-channel fit for lending, ensuring products are represented clearly, consistently, and compliantly across all channels by providing copy, visual asset, and regulatory direction to channel owners. Serve as the subject matter expert on the lending landscape, including competitors, market trends, and global best practices, to continuously sharpen Neo’s positioning, messaging, and competitive advantage. Own and maintain core lending product marketing documentation, including positioning narratives, value props, messaging hierarchies, and channel plans that guide how products are taken to market. Lead legal and compliance review processes for lending product marketing, acting as the bridge between product, marketing, content, and legal teams to ensuring lightening speed without sacrificing rigor. Key stakeholder of Lending Program, working together on product strategy and leadership to align on product scope, launch sequencing, and marketing approach for new and evolving lending offerings. Who We Are Looking For 7+ years of product marketing experience, ideally with a strong focus on lending, credit, or financial products in a high-growth environment. A degree in marketing, business, or a related field. Proven experience positioning and marketing complex products in a highly competitive and regulated market. Strong track record defining and executing integrated go-to-market strategies across multiple channels. Highly strategic and data-driven, with the ability to balance customer value, business impact, and acquisition efficiency. Excellent communicator and collaborator who can lead through influence and align cross-functional partners. Deep experience shaping marketing concepts and content, from positioning and headlines to tone of voice, visual direction, and design. Comfort operating in fast-changing environments with ambiguity, and a demonstrated ability to take ownership and drive outcomes. Working At Neo The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to raise the bar and deliver exceptional experiences for our customers. Our commitment to customer success drives everything we do, from building world-class products to providing exceptional support at every step of their journey. If this resonates with you, keep reading. We trust, respect, and support each other. This means honest conversations, constructive input, and empowering each other to move fast and think big. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices, where ideas move quickly and teams build momentum together. As we continue to scale and evolve, we’re looking for builders, innovators, and problem solvers who thrive on challenge–people who would rather blaze a trail through uncertainty than follow a well-paved path. All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you’ve heard that Neo employees work hard, it’s true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success. Apply With Us We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check. By continuing with your application, you agree to the Candidate Privacy Notice, which guides how we process your personal information for the purpose of your application. Neo Financial leverages artificial intelligence (AI) to reinforce our candidate evaluation process, including the initial assessment of applications and screening of candidates. These tools support our recruitment team; however, all final hiring decisions are made by humans and are not based exclusively on automated processing. If you require further information regarding our data processing practices, please contact us. We are hiring for an open, vacant position. Compensation Range: CA$100K - CA$130K #J-18808-Ljbffr