Senior Manager, Design, Advisor Marketing

Join to apply for the Senior Manager, Design, Advisor Marketing role at CIBC We’re building a relationship‑oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com What You’ll Be Doing As the Senior Manager, Design, Advisor Marketing within the Wealth Digital, Marketing and Communications team, this role has two primary functions. The candidate will work alongside and provide design support to a team of marketing consultants who act as first point of contact to Private Wealth (PW) advisors for the enablement of their client‑ and prospect‑facing marketing efforts. The candidate will also provide digital and creative direction for advisor advertising campaigns, including paid and organic social media, and ensure seamless brand integration across digital and traditional channels. You will be a catalyst for innovation, driving impactful design solutions that elevate our PW advisors’ market presence and support business growth. The expected annualized base salary range for this role is $92,490 to $127,200. In addition to base pay, compensation for this role includes participation in an annual discretionary incentive or bonus program. How You’ll Succeed Business Acumen – Seasoned in Advisor Wealth business and marketing approaches and methodologies. Build an environment where collaboration is the norm and inspire and influence to gain support on recommended design strategies to support sales. Marketing strategy development – Lead the design and creative development of high‑impact digital and print marketing collateral, including advertisements, e‑brochures, social media campaigns, and multi‑media assets to articulate and amplify the unique value proposition of Private Wealth Advisors while upholding the CIBC Private Wealth and Wood Gundy brands. Campaign development and execution – Serve as the primary design consultant for the Advisor Marketing team, providing expert guidance, creative direction, and digital design support for advisor‑led advertising campaigns and social media initiatives. Marketing content creation – Champion the integration of digital best practices and emerging trends in social media, digital advertising, and multi‑channel marketing to maximize advisor reach and engagement. Demonstrate experience integrating accessibility into design elements. Product positioning and messaging – Oversee the design project pipeline, ensuring timely delivery, budget adherence, and flawless execution of complex marketing initiatives. Measure impact – Drive continuous improvement of Private Wealth Advisor Marketing operational processes, digital design workflows and creative strategies. Who You Are You have a University degree or diploma in Graphic Design, Digital Media, or a related field. You’re a certified professional with 7+ years of experience in digital marketing and design with a strong portfolio of advertising and social media campaign work. You can demonstrate experience leading digital advertising and social media campaigns and have advanced expertise in graphic design principles, digital marketing, and brand strategy. You are passionate about people and surround yourself with a diverse network of partners. You act like an owner, thrive when empowered to take initiative, go above and beyond, and deliver results. Values matter to you. You bring your real self to work and live our values – trust, teamwork and accountability. What CIBC Offers You work in a culture that recognizes you in meaningful, personalized ways including competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points‑based recognition program. Your spaces and technological toolkit make it simple to bring together great minds to create innovative solutions that make a difference for our clients. Your culture encourages you to express ambition through initiatives like Purpose Day, a paid day off dedicated for you to invest in your growth and development. Subject to plan and program terms and conditions. What You Need To Know CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. You need to be legally eligible to work at the specified location and, where applicable, must have a valid work or study permit. We may ask you to complete an attribute‑based assessment and other skills test (such as simulation, coding, French proficiency). We use artificial intelligence tools during the recruitment process. Job Location Toronto‑81 Bay, 12th Floor Employment Type Regular Weekly Hours 37.5 Skills Analytical Thinking, Campaign Development, Communication, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management, Project Management We are committed to providing fair, equitable, and competitive compensation opportunities for all employees and encourage open conversations about compensation throughout the recruitment process. #J-18808-Ljbffr