UX/UI Designer

Location: Toronto Type: Full-Time Reports to: CEO About the Role We're looking for a world-class UX/UI Designer who brings together structured UX thinking, sharp product intuition, and the ability to deliver exceptionally polished, production-ready design . This role blends deep UX research with rapid prototyping and high-fidelity UI execution . Some days you'll explore user insights, map flows, or validate concepts; other days you'll move quickly to refine layouts or elevate the visual quality of existing screens. You're comfortable switching between modes - and you take real pride in making every pixel feel intentional. If you're excited by the challenge of designing within a complex domain like wealth management - and you bring a structured approach that makes complicated things feel simple - you'll thrive here. What you'll do Shape core user experiences: Own end-to-end UX across advisor workflows, client portal, and operational processes. Create beautiful, production-ready UI that is clean, elegant, and visually consistent across the product. Conduct focused UX research: Interview users, run lightweight tests, gather insights, and translate findings into clear UX direction. Prototype at different fidelities: Move fluidly between low-fi explorations, mid-fi flows, and polished, developer-ready UI. Improve existing screens: Identify opportunities to refine usability, reduce friction, enhance clarity, or simplify choices. Collaborate deeply: Work closely with product and engineering to define flows, edge cases, and interaction details. Maintain design systems: Contribute to consistent patterns, components, spacing, and interaction rules across the product. Bring structure to complexity: Turn intricate workflows (KYC, onboarding, account opening, planning flows) into intuitive, guided experiences. Deliver with pace: Help the team test ideas quickly and iterate meaningfully while keeping user experience quality high. You're Perfect for This If You You're equally comfortable with deep UX thinking and quick prototyping . You bring clarity and structure to ambiguous problem areas. You enjoy understanding how real users behave - especially advisors and clients - and designing around their mental models. You care deeply about precision , spacing, readability, and interaction details. You're collaborative, open to feedback, and like working with product and engineering to refine solutions. You thrive in an environment where some projects require research and exploration , while others need fast iteration and incremental improvements . You have a strong sense of ownership over the quality and consistency of the product experience. Requirements 3+ years of experience in UX/UI design for SaaS products , ideally B2B or workflow-heavy tools. Strong portfolio demonstrating clean, intuitive design work and well-reasoned UX decisions. Experience with Figma , design systems, component libraries, prototyping, and user research methods. Ability to break down complex workflows and design clear, guided experiences . Bonus: Exposure to fintech, wealth management, CRM systems, or data-heavy apps . What Success Looks Like Product experiences feel simpler, clearer, and more intuitive , even as we add depth and capability. Research insights translate into better flows, fewer steps, and more confidence for users . New concepts are prototyped rapidly, tested quickly, and refined intelligently. The design system becomes a strong foundation for consistent, scalable UI . You're the voice of thoughtful, user-centered design - helping the team move fast without sacrificing quality.