Bilingual Senior Marketing Specialist

Bilingual Senior Marketing Specialist OpenLane makes wholesale easy so our customers can be more successful. We’re a technology company building the world’s most advanced—and uncomplicated—digital marketplace for used vehicles. We’re a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use. And we’re an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit. Our Values Driven Waybuilders – We pursue challenges that inspire us to build, create, and innovate. Relentless Curiosity – We seek to understand and improve our customers’ experience. Smart Risk‑Taking – We transform risk into progress through data, experience, and intuition. Fearless Ownership – We deliver what we promise and learn along the way. We’re Looking For The Senior Marketing Specialist plays a critical role on the marketing team, responsible for product launch and promotional programs across OpenLane’s digital e‑commerce platforms and vehicle logistics centers throughout North America. They lead the creation and execution of multi‑channel campaigns supporting dealer promotions, product initiatives, and business growth. This senior‑level specialist balances strategic thinking, creative execution, and data‑driven decision‑making, collaborating across Sales, Product, and Operations. You Are Collaborative – a partner to team members across MarComm and a conduit between our team and key stakeholders. Relationship‑driven – a people person who nurtures strong relationships and advocates for others. Curious – listening carefully, confidently offering informed opinion, balancing boldness with diplomacy. Proactive – identifying process improvements, coordinating multiple projects, and acting on initiative. Detail‑oriented – ensuring high‑quality communication and maintaining brand guidelines. Strategic – seeing the big picture, understanding audiences’ needs, and driving impact and results. Analytical – evaluating key performance metrics, identifying opportunities, and making improvement recommendations. You Will Strategize with sales, operations, and product teams to develop and execute marketing promotions and product campaigns. Create and manage sale event promotions, presentations, and digital and physical marketing assets. Provide creative direction and coordination for advertisements, email campaigns, signage, and branded materials. Research competitive marketing trends and apply insights to improve OpenLane’s positioning. Collaborate with auction locations and internal stakeholders to ensure campaigns are implemented correctly. Present marketing updates and plans to management and key teams. Ensure brand and corporate identity are consistently applied across materials and channels. Support additional marketing initiatives including strategic planning, project management, and events. Interact regularly with customers, buyers, and sellers to better understand their needs and advocate development of integrated business strategies that build stronger loyalty. Practice and always promote teamwork, providing backup to other team members as needed. Who You Will Work With Reporting to the Director of Marketing, you will collaborate with the Sales, Product, and Operations teams on a regular basis. Must Have's 5‑7 years of experience in marketing within B2B or automotive environments. Bachelor’s degree in business or equivalent experience. Bilingual in English and French. This role may involve interacting with customers, leaders, and colleagues in Quebec, other provinces, or internationally, some of whom may not speak English. Experience in campaign planning, performance tracking, and marketing communication. Proficiency with Microsoft Office Suite and digital marketing tools. Strong written and verbal communication skills. Project planning and multi‑tasking ability. Experience supporting product launches or B2B sales teams. Nice To Have's Experience with Salesforce or Asana project management. Experience in the automotive or logistics industry. Ability to travel occasionally for marketing support and events. What We Offer Competitive pay. Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US). Immediately vested 401K (US) or RRSP (Canada) with company match. Paid vacation, personal, and sick time. Paid maternity and paternity leave (US). Employer‑paid short‑term disability, long‑term disability, life insurance, and AD&D (US). Robust Employee Assistance Program. Employer‑paid Leap into Service day to volunteer. Tuition reimbursement for eligible programs. Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization. Company culture of internal promotions, diverse career paths, and meaningful advancement. Sound like a match? Apply now – we can’t wait to hear from you Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industries: Technology, Information and Media Referrals increase your chances of interviewing at OpenLane by 2x. Get notified about new Senior Marketing Specialist jobs in Toronto, Ontario, Canada . #J-18808-Ljbffr