Bilingual Senior Marketing Specialist

3 weeks ago


Toronto, Canada Kar Auction Services Inc. Full time

**Who We Are:** At OPENLANE we make wholesale easy so our customers can be more successful. **We’re a technology company** building the world’s most advanced—and uncomplicated—digital marketplace for used vehicles. **We’re a data company** helping customers buy and sell smarter with clear, actionable insights they can understand and use. **And we’re an innovation company** accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit. **Our Values:** **Driven Waybuilders.** We pursue challenges that inspire us to build, create, and innovate. **Relentless Curiosity.** We seek to understand and improve our customers’ experience. **Smart Risk-Taking.** We transform risk into progress through data, experience, and intuition. **Fearless Ownership.** We deliver what we promise and learn along the way.Ourplays a critical role on the marketing team responsible for product launch and promotional programs for OPENLANE's digital e-commerce platforms and vehicle logistic centers (automotive auctions) throughout North America. This senior-level specialist will lead the creation and execution of multi-channel campaigns supporting dealer promotions, product initiatives, and business growth. The role requires a balance of strategic thinking, creative execution, and data-driven decision-making, along with strong collaboration across cross-functional teams including Sales, Product, and Salesops. ****Bilingual Senior Marketing Specialist**** ****Strategic.**** You bring a keen eye and a critical mind with an ability to see the big picture. You understand our audiences’ needs and our purpose, and you work tirelessly to bring them together to achieve impact and business results.****Analytical.**** You possess strong critical thinking skills to evaluate key performance metrics, identify opportunities and make recommendations for improvement.Reporting to the Director of Marketing, this role will collaborate with the Sales, Product, and Operations teams on a regular basis.* 5-7 years of experience in marketing, within B2B or automotive environments.* Bachelor’s Degree in business or equivalent experience* Bilingual in English and French + This role may involve interacting with customers, leaders, and colleagues in Quebec, other provinces, or internationally, some of whom may not speak English.* Experience in campaign planning, performance tracking, and marketing communication* Proficiency with Microsoft Office Suite and digital marketing tools* Strong written and verbal communication skills* Project planning and multi-tasking ability* Experience supporting product launches or B2B sales teams* Experience with Salesforce or Asana project management* Experience in the automotive or logistics industry* Ability to travel occasionally for marketing support and events* Competitive pay* Medical, dental, and vision benefits with employer HSA contributions (US) and FSA options (US)* Immediately vested 401K (US) or RRSP (Canada) with company match* Paid Vacation, Personal, and Sick Time* Paid maternity and paternity leave (US)* Employer-paid short-term disability, long-term disability, life insurance, and AD&D (US)* Robust Employee Assistance Program* Employer paid Leap into Service Day to volunteer* Tuition Reimbursement for eligible programs* Opportunities to expand your skill set and share your knowledge across a publicly traded, global organization* Company culture of internal promotions, diverse career paths, and meaningful advancement**OPENLANE makes wholesale easy so our customers can be more successful. Our end-to-end platform serves the remarketing needs of the world’s largest OEMs, dealers, fleet operators, rental companies and financial institutions.****We’re a technology company** delivering next generation tools to accelerate and simplify remarketing.**We’re an analytics company** leveraging data to inform and empower our customers with clear, actionable insights.**And we’re an auction company** powering the world’s most advanced digital used vehicle marketplaces.In 2021, OPENLANE sold nearly 2.6 million vehicles valued at over $40 billion through our auctions and generated approximately $2.3 billion in revenue. Our integrated digital marketplaces and vehicle logistics centers reduce risk, improve transparency and streamline the experience for customers in about 75 countries. OPENLANE continues to make investments in innovation, strategic acquisitions and integrations to better serve our customers.Headquartered in Carmel, Indiana, OPENLANE has about 5,000 employees and maintains business units across North America, Europe, the Philippines and Uruguay. Together, the OPENLANE brands provide a complete remarketing solution for our customers.**California** **Residents:** Click to learn more about the personal information we collect in the application process. Also, click for how we adhere to the California Fair Chance Act.**Canadian** **Residents:** Click to learn more about how we adhere to the provincial Human Rights Codes and any accessibility and/or disability legislation" **OPENLANE is an equal opportunity employer and a drug-free workplace.** #J-18808-Ljbffr



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