Associate Vice President, Marketing And Communications

TitleAssociate Vice President, Marketing and Communications

DivisionMarketing & Communications

SalaryPayband 14, $146,200 to $171,995 annually

Hours per week37.5

Location200 King St.E.

Work ModalityHybrid

StatusFull Time Admin

VacancyReplacement

Effective DateImmediately

Land AcknowledgementGeorge Brown Polytechnic is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work, and live in the community with each other.

Equity StatementGeorge Brown Polytechnic is committed to creating and sustaining an equitable and inclusive learning and working environment. We encourage and actively seek applications from Indigenous, Black, racialized people, visible minorities, 2SLGBTQIA+ persons, all genders, and persons with disabilities.

GBP VisionTo be a polytechnic renowned for its inclusion, excellence, relevance, impact, and leadership.

Position DescriptionThe Associate Vice President, Marketing & Communications (AVP) drives integrated marketing, communications, digital experience, and brand governance to advance George Brown's strategic plan, academic plan, and strategic enrolment management priorities. This role leads a high-performing, multi-disciplinary team and partners across the entire organization and external stakeholders to strengthen reputation, grow enrolment and engagement, and elevate George Brown's impact in Ontario and beyond.

The AVP will be at the forefront of shaping, enhancing and promoting the polytechnic's brand promise. Informed by comprehensive market data, analysis, and research, the AVP is responsible for leading and developing advanced and modern marketing and branding strategies that align, elevate and support George Brown Polytechnic's goals for building a strong reputation and brand excellence. The AVP is also responsible for overall communication and communication strategy internal and external to the organization.

Key ResponsibilitiesMarketing and Brand ServicesProvide visionary leadership for the Marketing & Communication (MARCOM) teams, ensuring alignment with the polytechnic strategic objectives.Oversee external communications, media relations, and crisis management to safeguard and enhance the polytechnic's reputation.Collaborate with internal stakeholders to develop and execute communication plans for major institutional announcements and initiatives.

Strategic Internal Communication LeadershipExecutive Voice & Thought Leadership: Serve as a strategic advisor to the President and executive team to refine their "executive voice," ensuring their communications are authentic, consistent, and effectively champion the polytechnic's mission to staff and the broader community.Develop and execute internal communication strategies that support GBP strategy, organizational changes and promote work culture, with a strong focus on EDII.

Executive Team Membership & Brand ReputationMonitor and manage the polytechnic's brand, employing proactive strategies to enhance and protect the polytechnic's reputation and address any potential challenges.Implement strategies to address potential reputational challenges and maintain a positive public image.

Research/Market Data AnalysisLeads the coordination and brand market research, including partnering with internal stakeholders, like IR, as well as external source such as, CICan, OCAS, Polytechnics Ontario to inform, guide and execute on our branding and enrolment strategies and opportunities going forward, both domestically and internationally.Directs market research projects that provide competitive intelligence and market trends to ensure proper development, adjustments and sun-setting of polytechnic strategies.Other duties as assigned.

Educational and Experience RequirementsMaster's Degree in Business or Business Administration with a Marketing focus, Communications or a Public Affairs related field is required from a recognized post-secondary institute is required.Minimum of 10 years' experience in an executive leadership role is required.Extensive experience with and a sound knowledge of marketing, communications, public affairs, media, events management, strategic communications, budget management, strategic planning, community engagement, issues and crises management, governance, and strategic brand management.

Skills and AttributesBroad leadership skills managing a diverse team of experienced individuals.Excellent communication, collaboration, teamwork, and interpersonal skills.Demonstrated commitmen