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Head of Marketing
46 minutes ago
AAE Group (APEX Active Entertainment) is the parent company behind two of Canada’s fastest-growing active entertainment brands: APEX Adventure Plex Western Canada’s leader in adventuretainment, delivering high-energy, high-quality indoor active entertainment experiences. Locations include Regina, Saskatoon, and Kamloops, with aWinnipeg flagship opening March 2026 . Crazy Ape Extreme Equipment Canada’s premium manufacturer of high-performance, custom-built trampolines and extreme sports equipment. Designed and built in Saskatchewan, Crazy Ape serves commercial and consumer clients across North America . Together, these brands are redefining active entertainment and performance equipment through creativity, community, and quality. The Opportunity AAE Group is seeking a Head of Marketing to lead the strategic direction, creative vision, and performance execution of marketing across APEX Adventure Plex and Crazy Ape Extreme Equipment . This role reports directly to the Managing Partners and works closely with: General Managers (APEX locations) Sales Manager (Crazy Ape) Director of Operations (Crazy Ape) You will lead and develop the Marketing Manager and Digital Experience Manager , ensuring consistent brand storytelling, strong performance, and measurable results. Key Responsibilities Strategic Brand Leadership Develop and execute a multi-brand marketing strategy across APEX, Crazy Ape, and future brands Create annual marketing plans, campaign calendars, and content strategies aligned with growth priorities Ensure consistent positioning, messaging, and storytelling across all markets and channels Lead marketing strategy for new market expansions, including the Winnipeg launch Digital Marketing & Performance Oversee paid digital channels (Google Ads, Meta, TikTok, Pinterest) Lead analytics and performance measurement using GA4, Tag Manager, and CRM systems Guide email marketing and automation (Patch Retention, Mailchimp) Drive SEO, email performance, and user experience optimization across WordPress and Shopify Creative Direction & Brand Development Lead creative planning across digital, social, video, and print Maintain distinct brand voices: APEX Adventure Plex: Energetic, inclusive, family-focused Crazy Ape: Premium, technical, performance-driven Oversee photography, video, and promotional content Support major campaigns, trade shows, and events Leadership & Collaboration Lead, mentor, and develop the marketing team Collaborate cross-functionally with operations, sales, and leadership Provide regular reporting on performance, ROI, and strategic opportunities Qualifications & Experience 7+ years of progressive marketing leadership experience Experience with multi-location consumer brands, retail, or premium DTC preferred Proven ability to lead strategy, creative execution, and digital performance Strong people leadership and team development experience Deep understanding of paid media, content, CRM, and analytics Proficiency with Google Ads, Meta, GA4, GTM, WordPress, Shopify, and email platforms Strong communication, organizational, and cross-functional collaboration skills Reporting Structure Reports To: Managing Partners, AAE Group Direct Reports: Marketing Manager, Digital Experience Manager Key Partners: Sales Manager, Director of Operations, General Managers (all locations) Success Measures Growth in attendance, bookings, and revenue across APEX locations Increased lead generation and conversion for Crazy Ape Strong ROI across campaigns and channels Elevated brand recognition and engagement Consistent, high-quality creative execution Why Join AAE Group This is a rare opportunity to lead marketing for two established, fast-growing Canadian brands within one group. You’ll have direct access to ownership, the ability to shape strategy, and the opportunity to influence growth across Canada and North America. How to Apply Please submit your resume and relevant examples of previous work to: Subject: Head of Marketing – AAE Group #J-18808-Ljbffr
