Head of Marketing

**About AAE Group**

AAE Group (APEX Active Entertainment) is the parent company behind two of Canada’s most exciting and

fast-growing brands:

- **APEX Adventure Plex** - Western Canada’s leader in _adventuretainment_, offering energetic,

high-quality indoor entertainment experiences. With locations in Regina, Saskatoon, and Kamloops
- and a **new Winnipeg flagship opening March 2026** - APEX continues to define the active

entertainment category.
- **Crazy Ape Extreme Equipment** - Canada’s premium manufacturer of **high-performance,**

**custom-built trampolines and extreme sports equipment**, proudly designed and built in

Saskatchewan. Crazy Ape serves both consumer and commercial clients across North America,

representing unmatched craftsmanship, quality, and innovation in the industry.

Together, these brands are redefining active entertainment and performance equipment across North America

- combining creativity, community, and quality under one group vision.

**The Opportunity**

AAE Group is seeking a Head of Marketing to lead the strategic direction, creative vision, and performance

execution of all marketing activities across both APEX Adventure Plex and Crazy Ape Extreme Equipment.

This position reports directly to the Managing Partners and collaborates closely with:

- General Managers at each APEX Adventure Plex location
- Sales Manager (Crazy Ape)
- Director of Operations (Crazy Ape)

The Head of Marketing also provides leadership to two key direct reports — the Marketing Manager and Digital

Experience Manager — ensuring AAE’s marketing function delivers innovation, measurable results, and

consistent brand storytelling.

AAE Group operates high-fixed-cost, experience-driven businesses where **effective marketing directly**

**multiplies revenue**. As a client-facing group with premium products and high-value experiences, marketing is

one of the **most powerful levers to accelerate growth** across our brands. The Head of Marketing will play a

pivotal role in **shaping demand, elevating brand presence, and unlocking the scalability** built into AAE’s

vertically integrated model.

This is a role for a leader who can balance creative thinking with data-driven strategy — guiding how our

brands communicate, grow, and connect with audiences across markets, platforms, and experiences.**Key Responsibilities**

**Strategic Brand Leadership**
- Develop and execute a **multi-brand marketing strategy** across APEX, Crazy Ape, and future brands— preserving distinct brand identities while positioning complementary and overlapping offerings effectively within the AAE Group portfolio.
- Create and manage annual marketing plans, campaign calendars, and content strategies aligned to AAE’s growth priorities.
- Ensure consistent positioning, messaging, and storytelling across all channels, customer segments, and markets.
- Lead marketing strategy for new market expansions, including the upcoming **APEX Adventure Plex Winnipeg** launch.

**Digital Marketing & Performance**
- Oversee all digital marketing channels, including Google Ads, Meta, TikTok, and Pinterest, optimizing campaigns for awareness, engagement, and conversion.
- Lead data and analytics strategy using **Google Analytics 4**, **Tag Manager**, and integrated CRM systems to measure and improve performance across both brands.
- Guide content and automation within **Patch Retention (APEX)** and **Mailchimp (Crazy Ape)** to enhance customer engagement and retention.

**Creative Direction & Brand Development**
- Lead creative planning and production across digital, social, video, and print channels.

Maintain distinct brand voices:
○ **APEX Adventure Plex**: Energetic, inclusive, family-focused, and community-driven.

○ **Crazy Ape**: Premium, technical, and quality-focused, reflecting its craftsmanship and performance heritage.
- Oversee photography, video, and promotional content that reinforces brand purpose and visual identity.
- Partner with leadership on major campaign initiatives, trade shows, and events.

**Leadership & Collaboration**
- Manage and mentor the Marketing Manager and Digital Experience Manager, fostering collaboration and accountability.
- Partner cross-functionally with operations, sales, and leadership teams to align marketing objectives with business priorities.
- Provide regular reports and insights to the Managing Partners on marketing performance, ROI, and strategic opportunities.

**Qualifications & Experience**
- 7+ years of progressive marketing leadership experience, ideally in **multi-location consumer brands**, **retail**, or **premium DTC sales**.
- Demonstrated ability to lead brand strategy, creative execution, and digital performance.
- Proven success managing teams and mentoring talent.
- Strong understanding of paid media, content marketing, CRM systems, and analytics platforms.
- Excellent communication and presentation skills, with the ability to translate data into actionable insights.
- Strong organ