Senior Data Analyst, Digital Development

Senior Data Analyst, Digital Development (French Services) (Telework/Hybrid) Position Title: Senior Data Analyst, Digital Development (French Services) (Telework/Hybrid) Status of Employment: Contractee Long‑Term (Durée déterminée) Work Schedule: Full time Primary Location: 1000, Rue Papineau, Montreal, Quebec, H2K 0C2 Unposting Date: 2026‑01‑13 11:59 PM Language Requirement: French (Reading, Speaking, Writing) About CBC/Radio‑Canada At CBC/Radio‑Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. Digital is a key part of our present and our future. CBC/Radio‑Canada’s strategy is focused on becoming the first organization to provide a digital platform that delivers unique content and experiences for our audiences. Role Overview The Digital Business Intelligence team is looking for a data analyst to support our ICI TOU.TV business line and the team in charge of our OTT platform. In this hybrid position, you will work closely with business teams to identify their needs, propose solutions, provide relevant access to data and continuously monitor the digital properties under your responsibility. You will transform raw data into strategic insights to understand user behaviour, optimise our streaming platforms (websites, apps and connected TVs) and measure the impact of our digital content. Your Responsibilities Analyze consumption data from all digital platforms (website, mobile apps and connected TVs) to identify consumption trends, user profiles and viewing habits. Segment users based on their behaviour, engagement level and life cycle on our digital properties. Conduct analysis, based on product team needs and road maps, to track and analyse key performance indicators (KPIs) such as new subscriber acquisition, churn rate, customer lifetime value (LTV) and video engagement metrics. Analyse subscription data from Zuora to understand the performance of various offers, promotions and billing cycles. Identify factors that influence subscriber retention and satisfaction. Identify, clean up, transform and synthesize large volumes of data using our Big Data environment (Databricks) or analytical tools (Adobe Analytics). Develop complex queries (SQL/Python/PySpark) and use notebooks for in‑depth analysis and the creation of data models. Ensure the integrity, quality and accessibility of data by collaborating with our Metrics and Big Data teams to establish measurement and ingest strategies for our data lake. Follow the development and production standards defined by the team while ensuring compliance with privacy laws and regulations. Design, develop and maintain Power BI dashboards with impactful visualisations, a relevant data model and robust automation to make data accessible across the organisation. Prepare clear and compelling reports that simplify complex concepts for various stakeholders. Translate your analysis into concrete recommendations for our content, marketing and product teams to boost retention and loyalty. Regularly present your analysis and conclusions to a varied audience, including product managers, strategists, media line directors, marketing and communications managers, and executives. What You Bring Graduate degree in a relevant field (business intelligence, e‑commerce, marketing, statistics, mathematics, computer science, etc.). At least two years’ experience as a data analyst, ideally in a digital environment. Strong proficiency with Power BI (visual design, DAX and PowerQuery/M). Experience with a digital analytics tool (Adobe Analytics or Google Analytics). Experience with cloud computing platforms, especially Databricks. Proficiency in SQL and Python (Pandas) for data manipulation; experience with PySpark is an asset. Experience with subscription management platforms like Zuora is an asset. Knowledge of the digital media ecosystem, streaming and video‑on‑demand services (SVOD/AVOD). Proficiency with digital content performance concepts and engagement metrics. Intellectual curiosity, analytical rigour and a keen attention to detail. Excellent communication and presentation skills, with an ability to simplify complex concepts. Ability to translate analysis into clear, strategic recommendations and act in a consultative role. Strong interest in digital and emerging technologies, as well as a passion for collaborative work. Background Checks and Testing Candidates may be subject to skills and knowledge testing. As part of the recruitment process, candidates who advance to the next step will be asked to complete a background check. This includes a mandatory criminal record check and other background checks may be conducted based on the operational requirements of the position. Equal Opportunity and Diversity CBC/Radio‑Canada is committed to being a leader in reflecting our country’s diversity. We value equal opportunity and nurture an inclusive workplace where individual differences are recognized and valued. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing Additional Resources All employees must adhere to the Code of Conduct as a condition of employment. We also invite you to review our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that could constitute a conflict of interest. #J-18808-Ljbffr