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Growth Marketing Manager

4 weeks ago

Vancouver, British Columbia, Canada withinUs®️ Full time

POSITION:  Growth Marketing Manager

DEPARTMENT:  Marketing

REPORTING TO:  VP Marketing 

ABOUT US

At withinUs , our loyal, dedicated customers have always fueled our success. What started as a small, purpose-driven business quickly grew into one of Canada's fastest-growing health and wellness brands—recognized five years in a row. Our growth has been powered by organic word-of-mouth referrals, customer trust, and a commitment to delivering the highest-quality natural health products.

Our culture is built on collaboration, innovation, and integrity, making withinUs a place where passionate people thrive. We are proud to be Great Place to Work certified, reflecting our commitment to fostering a dynamic, supportive, and inspiring work environment where every team member can grow and make an impact.

As we expand, we remain rooted in our values: purpose, integrity, and excellence—in our products and people. As we continue to grow, we seek an all-star Growth Marketing Manager to fuel our e-commerce expansion and elevate our digital presence.

OBJECTIVES OF THE ROLE

This is a strategy + execution role. We need someone who can roll up their sleeves on our digital marketing strategy and optimize the performance of our digital touchpoints, including our Shopify store, Amazon and partner e-tailers. You should thrive in a fast-paced environment, be passionate about e-commerce and data, and have a track record of successfully managing and scaling digital channels.

As Growth Marketing Manager, you'll be responsible for developing and executing digital marketing campaigns that drive traffic, increase sales, and elevate brand awareness across paid and organic channels (Meta, Google, SEO, SEM). You'll also own our performance marketing stack, ensuring tracking, attribution, and measurement of performance metrics to optimize return on ad spend, customer acquisition costs, and customer lifetime value.

A key focus of this role will be scaling our subscription program. Using Recharge and other retention marketing tools, you'll develop data-driven strategies to increase subscription adoption, reduce churn, and enhance customer retention. This includes building automated upsell flows, optimizing subscription incentives, and improving the overall subscription experience.

RESPONSIBILITIES

  • Performance Marketing & Acquisition: Develop and implement comprehensive acquisition strategies to drive customer growth across digital channels (Meta, Google Ads, TikTok, YouTube)
  • E-commerce Optimization: Optimize conversion rates and pull reports across Shopify, Amazon, and other e-tailers to maximize sales performance.
  • Subscription Growth & Retention: Develop and implement strategies for customer acquisition, retention, and loyalty programs, focusing on scaling subscriptions and reducing churn, all while ensuring a seamless customer journey from sign-up to renewal and improving overall retention.
  • LTV & Upsell Strategies: Implement upsell and cross-sell initiatives to increase customer lifetime value (LTV) and maximize recurring revenue.
  • Creative & Brand Alignment: Partner with teams to develop high-converting performance creatives that tell our brand story while achieving KPIs.
  • Experimentation & A/B Testing: Lead A/B testing initiatives to improve campaign performance, landing pages, and creative effectiveness.
  • Data & Analytics: Own tracking, attribution, and measurement of performance metrics using first-party data and third-party tools.
  • Tech Stack Management: Manage and optimize integrations across our performance marketing stack (GA4, Meta, Shopify, Klaviyo).
  • Reporting & Insights: Report on campaign performance and present actionable insights to key stakeholders to drive growth.
  • Customer Experience: Analyze site speed, merchandising, design, and customer experience to identify areas for improvement and ensure an optimized digital journey.
  • Industry Trends & Innovation: Stay current with e-commerce, digital marketing, and Shopify ecosystem trends to maintain a competitive edge.
  • Other duties as required on a daily basis. 

REQUIREMENTS

  • 6+ years of experience managing, scaling, and optimizing digital performance marketing campaigns (Meta & Google).
  • Proven track record of improving CAC, ROAS, and LTV through data-driven decision-making.
  • Strong analytical skills with experience in Google Analytics, Shopify, and Klaviyo
  • Experience with subscriptions and recurring revenue models—previous work with Recharge (preferred) or similar platforms (e.g., Bold Subscriptions).
  • Experience handling annual budgets of $1M+ for digital paid media campaigns.
  • Expertise in SEO/SEM, PPC campaign management, and digital advertising.
  • Strong communication and collaboration skills, with an ability to work across teams.
  • Passion for e-commerce, customer behaviour analytics, and omnichannel growth strategies.
  • Highly detail-oriented with the ability to manage multiple projects in a fast-paced, high-growth environment.
  • Bonus: Experience with Amazon advertising, affiliate marketing and retention marketing strategies.
  • Bilingualism (English/French) is an asset.

WHY JOIN US

This is an exciting opportunity to work alongside an incredible team where the possibilities are limitless. withinUs has evolved from an emerging start-up to a notable presence in Canada's health and wellness landscape. Our growth journey was spotlighted when Canadian Business and Maclean's magazine recognized withinUs on the 2018 Startup 50 ranking as one of Canada's fastest-growing new companies. We placed 65th on their Growth 500 list in 2019. Moreover, we've been honoured to be among the select group featured in the Globe and Mail's ranking of Canada's Top Growing Companies for five consecutive years. This series of accolades underscores our significant impact and expansion within the industry.

WHAT WE OFFER:

  • We offer a dynamic and exciting work environment with unlimited growth potential. This is your opportunity to be part of a high-impact team at one of Canada's fastest-growing health and wellness brands.
  • Impact-Driven Work – Be part of a purpose-led company shaping the future of premium natural health and wellness.
  • Growth & Ownership – Your ideas matter. We empower our team to take initiative and drive results.
  • Innovative Culture – Work alongside an experienced, dedicated, talented team that values creativity and excellence.
  • Competitive Compensation & Perks – Competitive salary, health benefits, product perks, and more.
  • 3 weeks vacation 
  • Extended health & dental coverage
  • Fitness benefits + paid volunteer days
  • Complimentary withinUs products
  • Flexible hybrid work environment
  • Regular team events and an amazing culture

Salary Range: $80,000 - $100,000 commensurate with experience and qualifications, with eligibility for both company-wide and individual performance bonuses. In addition to the base salary, bonus, and benefits package, eligible team members will be granted stock options based on performance and tenure, offering the opportunity to benefit from the company's growth.

THE TEAM AND CULTURE AT WITHINUS

  • Forward-thinking and solutions-oriented
  • Collaborative, passionate, and highly effective
  • Supportive and resilient
  • Motivated, empowered, and committed
  • Solution-orientated and accountable
  • Caring and fun
  • Built on friendship and trust, be part of an innovative, growing business supported by a collaborative team.

HOW WE HIRE

withinUs is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate's journey is consistent and the selection process is unbiased, we will not respond to any personal messages regarding this role or other opportunities. We thank all candidates for their time and interest in working at withinUs, however, only those being considered for opportunities will be contacted.

INCLUSIVITY

withinUs is committed to building a transparent environment where everyone feels heard, welcomed, and included. Diversity, inclusion, & belonging are fundamental in our vision to create a more inclusive future.  

TO APPLY

To apply, please submit your resume and a cover letter in confidence to  explaining why you are the perfect fit for the role of Growth Marketing Manager. We look forward to hearing from you

We thank all applicants for their interest; however, only short-listed candidates will be contacted.

withinUs gratefully acknowledges the opportunity to work, grow and learn together on this traditional, ancestral, and unceded territory of the Musqueam, Squamish, and Tsleil-Waututh peoples. 

We look forward to hearing from you