Digital Marketing Manager

4789 Yonge St, Toronto, ON M2N 0G3, Canada Job Description Posted Friday, December 12, 2025 at 5:00 a.m. About the job We are seeking a detail-oriented and proactive Digital Marketing Manager responsible for managing marketing campaigns, customer touchpoints, and process-driven initiatives across retail and digital channels. The ideal candidate will blend offline + digital marketing expertise, project management, customer journey mapping, automation, and strategic leadership to increase engagement, traffic, and conversions across retail stores, ecommerce, and B2B channels. Key Responsibilities Digital Strategy & Performance Ownership Develop and execute digital strategy across B2B/B2C, retail, and ecommerce channels. Own performance KPIs: ROAS, CPL, CTR, conversions, store traffic uplift, and lead quality. Build quarterly digital roadmaps and manage media budgets across paid platforms. Conduct competitor benchmarking, market research, and identify growth opportunities. Present monthly performance dashboards and insights to leadership. Own SEO strategy (technical, on-page, content) with internal/external teams. Support quarterly strategic reviews, forecasting, and performance planning. Manage creative requirements, messaging clarity, and digital asset approvals. Retail Initiatives Oversight Launch and manage retail landing pages, appointment systems, and store-specific campaigns. Track branding rollout and ensure consistency across retail and partner stores. Execute Google Review acquisition and follow-up processes. Influencer, UGC & Event Management Plan and execute influencer partnerships and UGC-driven campaigns. Coordinate retail events, promotions, and vendor communications. Prepare detailed event performance reports. AI Agent, Process & Automation Management Build and implement AI agents and automated workflows to improve speed-to-lead and operational efficiency. Monitor customer feedback, run system tests, and develop automated dashboards and reports. Work with internal teams, retail stakeholders, and partners to ensure smooth execution of campaigns. Manage vendor communications, co-op approvals, and deliverables. Maintain and segment CRM lead lists; track conversion metrics and lead quality. Prepare campaign performance and lead flow reports for internal and B2B teams. Branding Management Maintain consistency of store and partner branding across all touchpoints. Track design approvals, artwork progress, and branding compliance. Platform-Level Experience (Required) Paid Advertising Meta Ads (Facebook/Instagram) Campaign setup, audience targeting, scaling, A/B testing, creative optimization Google Ads (Search/Display/PMax/YouTube) Keyword strategy, bid optimization, conversion tracking, remarketing LinkedIn Ads TikTok Ads Short-form creative strategy, spark ads, behavior targeting Snapchat Ads Awareness + conversion campaigns, retargeting Twitter/X Ads (optional) Basic campaign management & reporting Analytics Google Analytics GA4 Pixels, events, tags & triggers Meta Pixel & CAPI Server-side tracking & optimization LinkedIn Insight Tag Conversion tracking & retargeting UTM / Attribution Tools (Hyros, Triple Whale) Multi-touch attribution & reporting CRM & Automation HubSpot CRM CRM updates, reporting basics Automation workflows, multi-step integrations Make.com (optional) Data sync & automated processes Power BI Dashboards & performance visualization Lifecycle journeys, nurturing flows Social & Content Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest Organic publishing, insights, content strategy Sourcing creators, campaign tracking Community Platforms (Reddit, Discord) Audience engagement (optional) WeChat / Weibo Ads Chinese audience targeting & awareness campaigns WhatsApp Business API Ecommerce & Web WordPress / WooCommerce Site builds, CRO, tracking setup Shopify (optional) Basic store management, conversion tracking Heatmaps, user behavior analysis AI & Productivity Automated replies, workflows, customer journey automation Canva / Adobe Creative Suite Project and task management Contract Type : 6-Month Contract (with strong potential to convert into a permanent full-time role based on performance and business needs) Compensation Range : $75,000 – $80,000 CAD annualized equivalent (paid biweekly during contract period, based on experience) #J-18808-Ljbffr