Creative Marketing

2 weeks ago

Toronto, Canada Puzzle Cats Full time

Job Description About Us At Puzzle Cats , we're passionate about crafting mobile games that captivate players and inspire them to play for generations. We push the boundaries of mobile gaming by blending creativity, innovation, and AI-driven insights to create unforgettable experiences. About the Role We're looking for a Creative Marketing & User Acquisition Specialist who lives and breathes viral video content and data-driven experimentation . If you have a deep understanding of what makes people stop scrolling, engage, and install this role is for you. What You’ll do Create High-Performing Video Ads Develop engaging, attention-grabbing short-form videos for mobile game marketing, optimized for performance across different ad platforms. Utilize tools like Adobe Premiere, After Effects, CapCut, or other video editing software to refine and enhance creatives with motion graphics, effects, and sound design. Test & Optimize for Maximum Impact Rapidly iterate on video concepts , A / B testing different styles, hooks, formats, and storytelling techniques to maximize CTR, CPI, and ROAS. Leverage AI tools and data-driven insights to tweak creatives for higher engagement and conversion rates. Analyze Performance & Adapt Track key performance metrics (views, engagement, retention, installs) and use insights to double down on winning strategies while killing underperforming ones. Work closely with the UA team to ensure creatives align with audience targeting and ad spend efficiency. Stay Ahead of Trends & Virality Obsess over viral content trends across TikTok, Instagram Reels, and YouTube Shorts. Conduct competitor research to identify trends and creative strategies that can be adapted to our ads. Think outside the box don't just follow trends, create them. What You Bring Video-Editing & Production Expertise Strong hands-on skills with Adobe Premiere, After Effects, CapCut, or similar tools for editing, sound design, and animation. Bonus points if you've worked with Figma for ad concepting or have experience with AI-powered editing tools. Creativity with a Performance-Driven Mindset A strong instinct for what makes content go viral from the first frame's hook to the pacing, effects, and emotional triggers. A portfolio of highly engaging digital video ads or short-form content (TikTok / Reels / Ads that performed well). Data-Driven Decision Making Experience running A / B tests on ad creatives and making optimization decisions based on CTR, CPI, and ROAS. Comfort working with ad dashboards, analytics, and marketing performance data. Agility & Experimentation Ability to quickly prototype and test new video concepts at scale. Comfortable working in a fast-paced, experimental environment where rapid iteration is key. What We Offer Creative Freedom You’ll have the chance to experiment with new ad concepts and strategies to find what works best. Remote-Friendly Work Environment Work from anywhere while staying connected to a high-energy, collaborative team. Growth & Learning Opportunities Stay ahead of the curve with access to training, conferences, and industry events. A Fun, Gaming-Centric Culture Work with a passionate team that loves games as much as you do #J-18808-Ljbffr

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