SEO strategist job description

Marketing expertiseEnjoy the benefits of marketing and sales automation# SEO strategist job descriptionGrowth MarketingHybridToronto# **SEO strategist at Productive Shop**Productive Shop is a dynamic consultancy marketing agency specializing in helping SaaS companies scale their online presence and drive sustainable growth. With a deep focus on the unique challenges of SaaS businesses, we partner with innovative tech firms to deliver data-driven strategies that boost visibility, conversions, and revenue. Our team thrives on collaboration, innovation, and results, blending cutting-edge tools with creative problem-solving to outpace the competition in the fast-evolving digital landscape.We’re seeking a talented SEO strategist to join our team and lead SEO initiatives for our SaaS clients. This role is perfect for someone passionate about search optimization, with a knack for translating complex data into actionable insights that fuel business success.## **In this role, you’ll get to:*** Conduct in-depth keyword research tailored to SaaS audiences, identifying high-intent opportunities for content and optimization that align with client goals like churn reduction and lead generation.* Develop and execute comprehensive SEO strategies, including editorial calendar planning, technical audits, on-page optimizations, and off-page tactics, to improve organic rankings and drive conversions and qualified traffic.* Analyze website performance using tools such as Google Analytics 4, Google Search Console, SEMrush, MS Clarity, and similar platforms, providing data-backed recommendations to enhance user experience and conversion rates.* Collaborate with the content team, developers, and client stakeholders to optimize site architecture, content, meta elements, internal linking, and technical SEO elements specific to SaaS platforms.* Build and manage backlink strategies that enhance domain authority, focusing on high-quality, relevant links from tech and SaaS ecosystems.* Perform competitive analysis to uncover gaps and opportunities, benchmarking against industry peers in the SaaS space.* Monitor algorithm updates, emerging trends (like AI-driven search), and SaaS-specific best practices, adapting strategies to maintain long-term performance.* Create detailed reports and presentations on SEO metrics, ROI, and progress, communicating insights clearly to non-technical clients.* Integrate SEO with broader marketing efforts, such as content marketing, PPC, and digital PR campaigns, to support holistic growth for SaaS clients.* Present SEO performance reports and strategy updates to clients during monthly meetings, collaborating with account managers to ensure alignment with business objectives.## **Key responsibilities:*** Embody our core values of innovation, client-centricity, and results-orientation in all interactions.* Maintain organized documentation of strategies, audits, and client communications for seamless team collaboration.* Take ownership of projects, proactively identifying issues and implementing solutions to exceed client expectations.* Stay ahead of the curve by sharing knowledge on SEO trends and tools within the team.* Manage multiple client accounts simultaneously, balancing deadlines and priorities in a fast-paced environment.## **A typical week might include:*** 25% Internal team meetings and strategy brainstorming.* 10% Client calls and presentations.* 65% Hands-on client work, such as audits, research, optimizations, editorial calendar planning, and reporting.## **You could be a great fit if you have:*** A Bachelor’s degree or equivalent experience in Marketing, Digital Media, Computer Science, or a related field.* 3+ years of proven SEO experience, ideally in a B2B or SaaS environment, with a track record of improving organic performance and revenue impact.* Strong proficiency in SEO tools like SEMrush, Google Analytics, Google Search Console, and Looker Studio.* Solid understanding of technical SEO, including HTML/CSS basics, site speed optimization, and schema markup relevant to SaaS products.* Excellent analytical skills to interpret data and derive insights, paired with strong communication abilities to explain concepts to diverse audiences.* Experience with content strategy that drives engagement and conversions in competitive markets.* Certifications in SEO (e.g., Google Analytics, SEMrush) are a plus.* A proactive, collaborative mindset with the ability to thrive in a consultancy setting.## **Technical requirements:*** Reliable high-speed internet and a professional home office setup.## **What we offer at Productive Shop:*** Highly competitive salary* End-year Bonus* Competitive paid time off packages, including birthdays off* Robust training and onboarding program* Access to courses and certifications to support continuous learning* A friendly, welcoming, and supportive culture* Opportunities for advancement in a rapidly expanding agency focused on SaaS innovationProductive Shop is an equal opportunity employer committed to diversity, inclusion, and providing accommodations as needed.To apply, please submit your resume and a cover letter outlining your SEO experience with SaaS clients. We’re excited to hear how you’ll help our clients dominate search#J-18808-Ljbffr