Technical Sales Engineer | Electrical Industry

Technical Sales Engineer | Electrical Industry Potenco Greater Toronto and Hamilton Area, Ontario, Canada 2 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Technical Sales Engineer (TSE) | Electrical Industry Type: Full-Time / Permanent Work Arrangement: Primarily on-site with occasional client visits and field support. ⚠️ Applicants must be eligible to work in Canada. Applicants outside of Canada or with work restrictions will not be considered. About the Company Our client is a growing engineering and manufacturing company based in Ontario. They design and produce power resistors and custom-engineered electrical solutions used across power distribution, electric braking, motor control, and power generation applications. Their product portfolio includes Neutral Grounding Resistors, Neutral Grounding Cabinets, Motor Control Resistors, Dynamic Braking Resistors, Harmonic Filter Resistors, Resistive Load Banks, High Resistance Grounding Systems, and Second Ground Fault Protection Systems — all proudly designed and manufactured in Canada. Position Summary The Technical Sales Engineer (TSE) plays a critical role in supporting customers, sales operations, and product line growth — particularly within the Dynamic Braking Resistor (DBR) and related electrical product segments. This position is ideal for candidates who combine a strong technical understanding of electrical components with the commercial acumen to help grow product lines, support customers, and collaborate with engineering and production teams. You will handle inbound inquiries, prepare technical proposals, and work closely with Territory Sales Managers and engineering partners to ensure customer needs are met efficiently and accurately. Key Responsibilities Manage inbound customer inquiries and provide accurate, timely responses. Prepare detailed technical quotations and proposals based on customer specifications. Support Territory Sales Managers with follow-ups, documentation, and project coordination. Liaise with engineering, production, and logistics teams to ensure alignment on customer requirements. Technical & Product Expertise Develop and maintain product knowledge, particularly in Dynamic Braking Resistors and VFD-related applications. Provide technical guidance and recommendations to customers and internal stakeholders. Translate complex technical details into clear, solution-oriented communication for clients. Market & Relationship Development Build and strengthen relationships with key accounts, distributors, and consulting engineers. Identify recurring customer needs and provide feedback to support product improvement and innovation. Support the sales organization in identifying new opportunities within targeted market segments. Qualifications 2–4 years of experience in technical sales, inside sales, or applications engineering within the electrical or industrial power products industry. Experience with any of the following product types is mandatory: resistors, switchgear, transformers, or VFDs. Strong understanding of electrical fundamentals, drawings, and industrial applications. Excellent written and verbal communication skills with strong customer focus. Proficiency in Microsoft Office and CRM systems. Engineering or Electrical Technology diploma/degree required. Valid driver’s license; able to travel occasionally for client meetings or field support. Fluency in Spanish is considered an asset for supporting international LATAM clients. Logistics & Working Conditions Must reside within the Greater Toronto Area (Mississauga, Etobicoke, Brampton, Oakville, Milton). Eligible to work in Canada without restrictions (Citizens and valid PR holders will be prioritized) Why Join Our Client Competitive Compensation: Base salary, performance bonus, and fully paid benefits. Growth Potential: Opportunity to develop into senior technical or field sales roles. Collaborative Culture: Team-oriented environment with strong mentorship and technical collaboration. Stability & Innovation: Work with a Canadian manufacturer known for quality and engineering excellence. How to Apply If you feel you are an excellent candidate, have the required skills and experience indicated above, please send your attached resume through this link and send any additional important details to Only qualified candidates who are eligible to work in Canada without restrictions will be contacted. Thank you in advance for your interest. By submitting, you agree to our Consent Policy, Data Processing & Privacy Policy ( You consent to submit your application and all related forms, documents and information electronically. You consent to allow Potenco to release your resume containing your qualifications and experience with the hiring company or its affiliates, conduct any matters related to the recruiting, application, and background check and/or onboarding process electronically. #J-18808-Ljbffr