Senior Brand Designer

Overview At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web. We’re seeking a Senior Brand Designer to help shape and scale Webflow’s brand across campaigns, events, and experiences. This role is primarily focused on brand design excellence — building and extending visual identity systems, designing high-impact campaign assets, and creating thoughtful expressions of the brand across both digital and physical touchpoints. While brand design craft is the foundation of this role, candidates with additional strengths in web design, Webflow development, and motion design will bring even greater value to our multidisciplinary studio. About the role Location: Remote-first (United States; BC & ON, Canada) Type: Full-time, Permanent, Exempt The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. Base pay ranges are structured into zones for geographic markets, with the specific base pay within the range determined by location, experience, knowledge, qualifications, and skills. United States (zones with USD): Zone A: - Zone B: - Zone C: - Canada (Ontario & British Columbia, Canada): - (CAD) This role is eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established goals. Please visit our Careers page for information on which locations are included in each geographic pay zone and confirm your zone with your recruiter. Reporting to the Director, Brand & Web Design Responsibilities Design Across Brand Surfaces Concept, design, and deliver brand campaigns across multiple channels, partnering with marketing to translate strategy into creative. Develop event identities, promotional assets, and materials that extend the Webflow brand. Create scalable brand systems, guidelines, and templates that elevate and unify the brand. Manage end-to-end production for deliverables, including preparing files for presentations, advertising and media partners, print vendors, and events. Design collateral such as branded imagery, event visuals, presentation materials, and apparel/merchandise. Partner with cross-functional stakeholders to ensure creative aligns with GTM strategy, brand objectives, and campaign goals. Work with Creative Ops and external vendors to ensure smooth handoffs, accurate specs, and delivery across channels. Communicate fidelity from concept to final output and participate in reviews to improve the work and process. Build relationships with cross-functional peers through clear communication, curiosity, and accountability. Stretch Into Digital & Motion (bonus) Translate brand systems into digital experiences, applying web design best practices and building in Webflow where relevant. Contribute motion design and animation to campaigns and launches to deepen storytelling. Collaborate with engineers, product designers, and motion specialists to extend brand across web and interactive surfaces. Experiment with emerging tools to push brand expression across mediums. Webflow will support you in identifying development opportunities and incorporating them into your role. About you You’ll thrive as a Senior Brand Designer if you: Have 5 to 7+ years of experience in brand design with a strong portfolio across identity, design systems, campaigns, and event design. Can conceptualize and execute ideas across print, digital, and experiential media. Are proficient in Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign). Bring strong collaboration and communication skills for presenting and defending your work. Excel at managing multiple projects in a fast-paced environment. Have a keen eye for detail and a strong sense of craft from concept to final production. Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity and impact. Our Core Behaviors Build lasting customer trust. We prioritize actions that earn customer trust. Win together. We succeed as a team. Reinvent ourselves. We imagine what’s possible beyond the status quo. Deliver with speed, quality, and craft. We move fast without lowering quality. Benefits Equity ownership (RSUs) in a growing, privately-owned company 100% employer-paid healthcare, vision, and dental coverage for full-time employees and dependents Paid parental leave and related family care benefits Flexible PTO and sabbatical program Mental wellness support and coaching, and Employee Assistance Program Monthly stipends for work and wellness 401k or pension plans where available, plus financial wellness benefits Equal opportunity statement and accessibility: Webflow is an Equal Opportunity Employer and is committed to building an inclusive global team. Employment decisions are made based on job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status. Reasonable accommodations are available for applicants during the hiring process. Notes: Some sections of the original posting (e.g., application form fields and volume of demographic questions) were removed to improve readability while preserving essential job information and the required EEO statement. #J-18808-Ljbffr