Senior Vice President, Marketing

Senior Vice President, Marketing – Kensington Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime. We achieve this because of our extraordinary people, experts with deep knowledge of their destinations. For over 120 countries worldwide, and across each of our brands – Tours, Cruises, Villas, Yachts, Jets, and Air. As a $500 million tour operator, we specialize in private guided luxury travel and have grown 30% per year for two decades. We are seeking an experienced marketing leader who can continue to support this growth. The Opportunity The Senior Vice President, Marketing will own the Kensington brand across our broader portfolio of Tours, Yacht, Villa, Cruise, Vacations, Air and Corporate. Primarily focused on ensuring a stream of economically sound leads for the destination expert sales team, this role also includes loyalty, partnerships, creative, analytics, and marketing operations. Experience in the travel industry is helpful, but overall success will be measured by the continued expansion and brand recognition of Kensington in the travel market. Digital 50% of sales and 80% of leads come from Search Engine Marketing. The successful candidate will have proven strategies and tactics to maximize the identification of target clients and generate plentiful leads for the sales team. Agent Our Outside Sales team of 24 business development professionals contact, call, and visit with travel agents and agencies. This team requires support with creative collateral and B2B sales channel tactics. Repeat Return clients are an under‑penetrated channel. Expanding the depth and effectiveness of attachment between our satisfied clients and brand is a key priority. Key Responsibilities Brand Leadership & Positioning Elevate Kensington Tours into a globally recognized luxury brand with clear and sustainable differentiation. Develop a brand vision and voice that resonates with high‑net‑worth travelers, inspiring aspiration and loyalty. Serve as brand steward, ensuring all customer touchpoints reflect premium positioning, innovation, and design excellence. Growth & Loyalty Marketing Lead customer acquisition, conversion, and retention strategies across digital and offline channels, reducing CAC and maximizing LTV. Drive growth marketing initiatives including performance marketing, SEO/SEM, email, affiliate, and social. Strengthen repeat and loyalty marketing programs, leveraging data and personalization to grow share of wallet. Creative & Marketing Operations Build and scale a best‑in‑class in‑house creative department that operates with the agility of an agency. Oversee content, creative design, and storytelling across channels—balancing innovation with brand consistency. Establish marketing operations, analytics, and performance tracking frameworks to ensure accountability and ROI. Customer Engagement & Insights Leverage data, analytics, and customer insights to inform decision‐making and optimize the customer journey. Champion a customer‑first mindset, ensuring Kensington’s travelers are deeply engaged, inspired, and valued. Monitor market and competitive trends to anticipate shifts and seize opportunities in the evolving luxury travel space. Qualifications & Experience 15+ years of senior‑level marketing leadership experience in luxury brands, hospitality, travel, or top‑tier agencies. Proven success engaging high‑profile influencers, endorsements, and luxury partnerships to elevate brand awareness and desirability. Strong track record of driving measurable growth across digital and traditional channels. Expertise in brand building, storytelling, and creative strategy with a luxury sensibility. Experience leading high‑performing teams and scaling marketing organizations. Strong financial acumen, with the ability to balance brand investment and performance marketing ROI. Globally minded, culturally attuned, and passionate about luxury travel and lifestyle. The Ideal Candidate You are a cultural innovator and brand builder with the ability to connect emotionally with discerning, affluent customers. You combine strategic vision with executional rigor, and you thrive in dynamic, fast‑paced environments. You understand how to build an iconic brand by harnessing culture, partnerships, and creativity, whether through influencers, events, product placement, or disruptive campaigns. Why Join Kensington Tours At Kensington Tours, You Will Have The Opportunity To Redefine How Luxury Travel Is Marketed On a Global Stage. You’ll Work Directly With Executive Leadership To Shape a Brand Strategy That Goes Beyond Traditional Travel Marketing, Using Bold Ideas And Cultural Partnerships To Capture Attention And Loyalty. As a Senior Executive, You Will Also Enjoy: Competitive executive benefits designed to support your wellbeing and success. Long‑Term Incentive Program (LTIP) that aligns performance with business growth. Generous travel credits and exclusive travel perks, giving you the chance to experience the world through the same extraordinary lens we deliver to our guests. The chance to join a dynamic, entrepreneurial team during a pivotal stage of global expansion and transformation. EEO & Accommodation Statement We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application. We thank all candidates for their interest, however only those selected for an interview will be contacted. #J-18808-Ljbffr