Head of Marketing

2 weeks ago

Canada Legal Karma Full time

Mission Legal Karma is on a mission to democratize access to law by helping financial institutions become the natural providers of legal. If you're looking for an opportunity to get in on a company early and work for a for-profit that feels like a non-profit, look no further Role Overview We're looking for a metrics-obsessed Performance Marketing Manager to join our B2B growth team and drive measurable growth through data-driven strategies. This job is fully remote. The right candidate will be able to collaborate closely with the team and work independently on increasing the sales of our enterprise funnel. Benefits Competitive compensation to match experience and stock plans. All W-2 Legal Karma employees get access to generous PTO, 401k matching, and our favorite perk: unlimited professional development books. Responsibilities Create, deploy, and own Legal Karma's B2B marketing program that meets enterprise sales goals Manage Ads and author lead magnets that build a predictable funnel of MQLs for the sales team with your paid content strategy Track, measure, and optimize every aspect of marketing funnel performance, with relentless focus on conversion rates and ROI Build dashboards that quantify the impact of each marketing intervention, with clear attribution models for every channel and touchpoint Own conversion metrics for marketing campaigns, including email, webinars, and digital events, with weekly reporting on performance against targets A/B test everything from subject lines to landing pages, implementing rapid improvement cycles based on statistical significance Develop a data-backed strategy for marketing growth, with measurable targets and regular ROI analysis Author and collaborate on marketing copy for social, landing pages, white papers, email drip campaigns, and webinars Own and improve Legal Karma’s website and other ancillary branding Qualifications A Fintech B2B Marketer: This isn’t your first rodeo in B2B marketing. You’re used to navigating the complex environment of Fintech relationships with banks Superior Writer: You know how to deliver the right message through the right medium at the right time Data-Driven Mindset : You believe what gets measured gets managed. You understand complex attribution models, can articulate the impact of each marketing touchpoint, and measure success exclusively through KPIs Growth & Results Focused : You're relentlessly focused on improving key metrics week-over-week, with a proven track record of scaling conversion rates Communication & Creativity : You communicate effectively with senior leadership and bring fresh perspectives to marketing challenges Coachable Team Player : Legal Karma believes in growing you professionally and personally. You embrace feedback and are committed to continuous self-improvement To Apply If you're passionate about metrics, thrive on accountability, and want to join a mission-driven company where your impact will be quantifiable and significant, we want to talk to you Legal Karma Inc. is an equal opportunity employer. We believe diversity and respect are key components in developing products that benefit us all. #J-18808-Ljbffr

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