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Our client is a global, privately held organization operating in the life sciences sector, driven by innovation and a strong commitment to improving patient outcomes. With a solid scientific foundation and a focus on developing specialized therapies for unmet medical needs, the organization combines scientific rigor with a people‑centered culture. This represents a key phase of growth and offers a unique opportunity to join a foundational team, contribute to the setup of local operations, and help shape the culture and long‑term success of the Canadian organization. Core values include a strong focus on people, quality, integrity, collaboration, and continuous improvement. Job Purpose The Senior Product Manager reports to the Senior Director, Marketing and will drive the strategic and operational success of the company’s product lineup by leading cross‑functional planning, customer insights, and execution of brand strategies that maximize patient impact, market adoption, and long‑term business growth. This is an office‑based role. Key Responsibilities Strategic Planning & Brand Leadership Develop and own the product’s short‑ and long‑term brand strategy, grounded in clinical, market, and competitive insights. Define value propositions and positioning strategies for complex, specialty‑care therapeutic areas. Translate strategy into clear annual brand plans, tactical plans, and performance metrics. Identify market gaps and develop differentiating value propositions to key stakeholders, including physicians, nurses, hospital administrators and others. In collaboration with Insights & Analytics Manager, conduct market research to understand unmet needs of key customers, including specialists, healthcare systems, payers, and patients. Monitor market trends, competitive activity, and evolving clinical guidelines to identify risks and opportunities. Partner with Medical Affairs to ensure strategies are evidence‑informed and aligned with scientific narrative. Cross‑Functional Collaboration Work closely with Medical, Market Access, Regulatory, Sales, Supply, and Commercial Operations to deliver coordinated brand objectives. Align internal stakeholders around strategic priorities and provide clear brand direction to field teams. Lead forecasting, demand planning, and life‑cycle management discussions. Tactical Execution Lead development and deployment of promotional materials, digital assets, and field‑force tools in compliance with regulatory and legal standards. Manage agency partners to deliver high‑quality, customer‑centric campaigns. Partner with Medical Affairs on congress strategy, KOL engagement, and medical/commercial event planning, such as Advisory Board meetings. Performance Tracking & Optimization Define KPIs and track brand performance within specialty‑care segments. Analyze data to measure ROI and adjust plans proactively. Provide regular performance updates and strategic recommendations to leadership. Other Demonstrate the company’s Values and Way of Working, as well as comply with company policies, procedures, and codes of conduct, all applicable Canadian laws and industry regulations governing pharmaceutical operations, including but not limited to Good Manufacturing Practices (GMP), Good Clinical Practices (GCP), health and safety requirements, ethical standards, data privacy legislation, and any relevant Health Canada guidelines. Maintain the highest standards of integrity, documentation accuracy, and regulatory compliance in all activities. Qualifications Education BS or BA Degree required, with preference for specialization in marketing, business, or life sciences. MBA preferred. Experience 5 years of pharmaceutical industry experience required. 3 years of marketing experience required. Specialty‑care, specifically with hospital‑based Rx Marketing and Sales, experience highly valued. Experience in pharmaceutical sales required, in specialty care/hospital preferred. Experience in pharmaceutical functions outside of marketing and sales preferred (e.g., Sales Training, Operations, etc.). Demonstrated ability to develop and expand relationships with key customers and key stakeholders. Strong analytical and business acumen. Strong knowledge of the evolving changes within the pharmaceutical industry. Product Launch experience preferred. Other Requirements Responsible for brand‑related spend and budget. Travel required – approximately 15‑20% of the time. We are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. Our policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request. Applicants must be legally entitled to work in Canada without sponsorship. #J-18808-Ljbffr
